The slogan "waging war on the front lines" suggests a violent physical struggle to keep the female body under control.

Good call KD. Probably irrelevant, but I always thought CT's were caused by a LACK of undergarments?

You can get a camel toe in pants that aren't very tight. But if you do, then the pants probably just don't fit properly.

Uh, not that I'd know anything about this from experience

I have a favourite old pair of shorts that I love but tend to give me camel toe. I won't buy this product, but as a fierce feminist that takes pride in my body, I'm still not offended by its existance. I agree about the ridiculousness about the marketing strategy though, especially that slogan.

My mom used to call it a 'Bad case of the double-you's'.

Hahah, gotta love the Piper Laurie peer pressure slant on their marketing - "They're All Gonna Laugh At You! They're All Gonna Laugh at You!"

Describing something that is supposed to go right near my bits as "razor-thin" just really doesn't do it for me.

This also seems like a great way to up the rate of yeast infections.

This reminds me of my high school yearbook. The girls' swim team group photo featured one girl whose bathing suit caused a "cameltoe" and everyone laughed at her. It's a bathing suit for cripe's sake! Those things are skin tight and almost guaranteed to ride up. Give the girl a break.

Nowadays my partner tells me that he finds incidences of cameltoe extremely sexy. Just something to think about I guess...

There are several products that are out there to conceal "camel toe". The one I'd seen before was the "Cucini" (http://www.cuchini.com/).

Also, don't forget the Cameltoe Song (http://www.youtube.com/watch?v=b-sjO-h-iqA)

I agree with the comments saying that this could be a neat way to make pants more comfortable, but the marketing sucks. I'm not a fan of the whole military motif, either.

I wish they had a waterproof version. Does anyone else have the issue of constantly feeling like the outline of your vulva is completely visible in a swimsuit? It's not so much a cameltoe issue as a 'do I really need everyone around me to know the exact size and shape of my labia' issue. I don't think this is a male-gaze induced worry of mine. Although I guess one could argue that the reason I wear these types of vulva-hugging swimsuits is because if I wore anything else I wouldn't feel pretty. *Sigh* and board shorts look so comfortable.

Just wear pants that fit! There's nothing wrong with "skin-tight" if the pants are cut for the wearer's body type.

As for bathing suits, I have given up. I can't get a fit top or bottom. I just wear a black relatively non-bra-looking sports bra and short running shorts with an opaque liner.

What I find so bloody irritating, having grown up in the seventies before porn became de rigeur, is the constant focussing on the female body. It is like politics, focus on something female and thereby ignore male issues. If we put all of the attention of picking apart what women 'look like', then we are not focussing on all of the things which many men could really do with changing, in both their behaviour and their looks. English culture is terrible at 'sexualising' every aspect of woman-kind. Coming to England from another country, having been out of it for a while, is like walking into a porn store!!!
Nasty!

I can't even figure out how it works: if it's so thin, how does it prevent the pants seam from digging in? I presume it must be quite rigid (no details on the company website, sadly) so how can it be comfortable? And as Lisa said, if you're going to wear skintight pants, then why not let them be skintight? I've seen lots of women walking around with the back seam of their stretchy pants inside their buttocks so I guess that will be the next "OMG they're laughing at you" thing they decide needs 'fixing' (although not this company, judging by the thong they sell).

As someone who has rather a nice plump ladyflower, I am definitely interested in this product. At this point, I don't care if it objectifies women's bodies or not; I simply want a little modesty when I'm wearing the tight shorts that are required in my sport (rowing; and no, it's not to be sexy). I am totally uncomfortable with the idea of cameltoe, and have even tried fashioning my own "camelflage".

I don't think this product is designed to be used every day, all the time; just when you're at the gym or yoga. Like most people say, if your regular pants are giving you the "toe" they are too tight.

I think when it comes to women's undergarments, I want to keep politics out of it. As long as I feel modest and there's nothing "distracting" showing, why does it have to be a big deal?

ps; my hubby also rows and I keep bugging him to find something to hide his "moose knuckles", so I think it really is kind of an equal opportunity thing.

Umm, isn't it mostly just a panty-liner?

I wore some pants that apparently ride up to a party once. Having a nice conversation with someone, it took me a while to notice that all the guys had lined up neatly across from me and were staring at the outline of my junk, laughing, etc. It was really fun, especially since I am 100% comfortable with my body and love to show it off. /sarcasm

Clothes don't have to be ill-fitting to give camel-toe. Any stretchy fitted leggings/shorts will do it! And I'm rather self-conscious of it, myself.

Not wearing a thong helps.

I don't have a problem with the product. You don't have to wear tight pants to get cameltoe, even normal fitting pants can ride up around the crotch area. And maybe I'm just a prude, but I'm not entirely comfortable with people seeing the outline of my lady junk.