Alexis M., visiting The Limited website, clicked on the tag labeled “success” and it took her to this page (see that the first word on the left margin is “success”): So success for women is, first and foremost, getting married.  How perfectly predictable. If you click on the second line under “The Weddings and Events Collection,” labeled “Nicole’s Favorites,” there is some reference to work, but mostly it’s about how to maximize your femininity/sex appeal while still looking “professional.”  None of the other links, as far as I can tell, have clear link to  “success.”

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.
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