It's possible that she's wearing the padded push-up bra from the 'I love my body' collection rather than being overly photoshopped. But that opens a whole new can of worms.

aside from this photoshop B.S, isn't anyone else bothered by the "I Love My Body" campaign featuring skinny white women? Looking at that photo would just make many women (and girls) feel worse about themselves. Not all of us can afford healthy food, take time off work to work out, or can afford our own personal trainers.

It's easy to love your body as a white, photoshopped supermodel.

Posture can make a huge differnce in how one's chest looks. With her arms up and thrown back as opposed to her shoulders hunched, her cleavage will always appear to be less. I don't doubt that a larger than life advertising campaign picture would be retouched, but it may not be quite as dramatic as it appears fromt these two pictures. I'd be more worried about the fact that they appear to be "fattening her up" so that her ribs weren't showing (although, that too is affected by posture). It provides an unrealistic idea of how thin you can be and still look relatively "healthy".

"significantly less cleavage"

I think perhaps you meant to say 'more'?

from what other photos i've turned of this girl, it seems like the second photo could easily be non-photoshopped.

still a bullshit ad campaign, though.

Even if the cleavage wasn't altered, the picture is clearly very much photo shopped. I mean, her breasts are quite literally GLOWING.

They also seem to have photoshopped the second photo to reduce the appearance of her rib cage.

Am I wierd? I prefer my boobs to appear on the smaller side. Then again, I think I may have some erroneous values about boos size being inversely proportional to brain size...which is very sad, because I know better. Still, I like small boobs. Why would having big bazongas raise anyone's confidence is kinda beyond me.

While it's true VS is known for using a lot of retouching, you seem to be completely unaware of a few things.

1. In the first picture (shooting for the Pirelli calendar) she is wearing a bikini with support whatsoever.

2. She is leaning forward a bit in the second pic, which is giving her cleavage a bit of a boost.

3. She is wearing the Body By Victoria push up which adds about a cup size. And I know she is wearing the push up because it says so in the Body By Victoria commercials.

4. Rosie has been quoted in the press saying that in VS shoots she is padded up with up to four bra inserts to enhance her cleavage.

So, while of course she's retouched, you can't completely attribute Rosie's awesome boobs to photoshop. I realize you're trying to make a social commentary here, but next time maybe you should be a little more informed before you blog.

Re: all the 'I'd love my body too if it looked like THAT' comments - I'd just to like to point out that it's entirely possible you wouldn't, the insiduous nature of cultural beauty standards means that you could be a white size 8 blonde girl, and STILL think you were too fat and/or hideous. It's the sad nature of the beast, women especially are conditioned into competing with each other to be better-looking because it is expected that our worth is proportionate to how attractive we are, and so women are expected to spend more and more time and money on making themselves attractive to others, and especially more attractive than the other women around them. Since there will always be someone blonder and skinnier than you, it's easy to hate your body. I'm not saying that the racist nature of cultural beauty standards doesn't hit non-white or bigger (is that the appropriate word?) women harder - I'd definitely agree that it does - but it is missing the point -that objective beauty standards are imposed bullshit- to think that the possessors of bodies like these automatically love their bodies and have no issues with self-worth.

http://www.telegraph.co.uk/fashion/stellamagazine/7725736/Women-and-body-image-a-mans-perspective.html

and perhaps a little more offtopic, on the unattainability (and irrelevance) of the beauty standard

http://www.fatshionista.com/cms/index.php?option=com_mojo&Itemid=69&p=272

from this article:

"Everywhere we look we’re confronted with messages instructing us that to be beautiful is to be feminine, or at least that we ought to aspire to beauty even knowing that the vagaries of popular culture and genetics may ensure that it’ll always dance just beyond our grasp...

“Beautiful” is a loaded concept, encumbered with implications far beyond the dictionary definition. It’s a vehicle on which we can put our deeper worries, our fears that we’re not good enough, our insecurities, our sadness. It’s easier to say “I feel beautiful!” than it is to say “I feel confident!” “Beautiful” is a feeling that’s okay for a woman to express; often, “confidence” is not. But that’s a conflation of two discrete concepts. When we use it in this way, “beautiful” becomes a code word we employ when we can’t get at our deeper feelings, or at least when we can’t express them in a culturally-acceptable way. Feeling beautiful is often about nothing so much as feeling accepted, loved, appreciated, respected, and feeling those things about oneself from the inside, as well as feeling them as they are expressed by other people."

I am sure it is photoshoped but I didn't notice the boobs, I noticed the ribs. In the 1st picture she has them in the 2nd she has had them photoshoped out.

It says a lot about how we (we meaning our society in general) want women thin but we also want them soft.

Maybe she just gained some weight.

I liked my post was integrated, I will share it in my social media. thank you

I liked my post was integrated, I will share it in my social media, instagram. thank you