We’ve posted many times on the way that cleaning is gendered feminine in a way that makes women ultimately responsible for housework. The Today segment embedded below, however, does not suggest that cleaning is a feminine task. Instead, it turns the tables by arguing that men are better at cleaning and that women need to learn how to “Clean Like a Man.” Ah-mazing. The second cleaning is framed as masculine, it becomes a story about men’s superiority over women.
And, of course, for men cleaning is a war (“Gather the troops,” “Establish a plan of attack,” “Plan the victory party”) and women reward themselves by drinking white wine, playing music, and watching a chick flick.
For examples of how women are responsible for the home, see help cleaning, Olympic laundry, this KFC advertisement offering moms a night off, this a commercial montage, Italian dye ad with a twist, women love to clean, homes of the future, what’s for dinner, honey?, who buys for the family, liberation through quick meals, “give it to your wife,” so easy a mom can do it, men are useless, and my husband’s an ass.
Hat tip to Jezebel.