A while back Lucy P. sent us a link from Feministing about a pair of toddler girls’ jeans for sale from the Gap. While we can get behind the idea of plain, comfortable jeans that girls can get dirty in…the fact that they’re called “boyfriend” jeans sort of ruins it:
My niece is three. I’d prefer it if she could have plain, comfortable jeans made for her without me ever having to, even for a second, mentally connect a 3-year-old with the word “boyfriend.”
And, of course, in a more general sense the idea that a loose-fitting, broken-in, comfortable pair of jeans for women is named the “boyfriend” jean is pretty fascinating. You’re producing a pair of jeans for women but marketing them as the type of jeans manufactured for men and that women borrow every so often.