Jay Livingston of MontClair SocioBlog, in the tradition of Dan Myer‘s takedowns of TIDE and Aquafresh, tells the tale of his aspirin purchase:
It came in two sizes – 120 pills and 300 pills. The larger size was the better bargain. And it certainly looked much larger on the shelf.
Then I got home and opened the package. The bottle was mostly empty. I had bought a lot of air. The 300 little aspirin tablets were all there I guess, though I didn’t bother to count them. But they would have fit into a bottle one-third the size.
For more marketing tricks, see our post on the meaningless discount and the geography of the menu.
