The Winter 2010 Contexts photo essay “Seeing Switzerland: A Cross-Cultural Conversation” investigates the socially construction of Switzerland as an “idealized landscape” of gorgeous mountains, pretty meadows full of happy cows (Brown Swiss, of course!), and delicious chocolates.
As photographer and sociologist Douglas Harper says,
…the Swiss landscape is actually quite small, crisscrossed with electrical lines, and etched with startling towers…even the chocolate, as good as legend has it, is made largely from milk from outside Swiss borders.
Check out photos essay and Harper’s deconstruction of the mythology surrounding Switzerland; he does a better job than I ever could.