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Speaking of Mardi Gras, when did women begin exposing their breasts for beads?

According to Kevin Fox Gotham, this “tradition” began in the 1970s. Gotham argues that the practice mirrors the increasing commercialization and broadcasting of the event.

Apparently we celebrate Mardi Gras in Los Angeles, too. Delightful:

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Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.
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