Bri A. alerted us to the marketing strategy for Love magazine‘s current issue. They posed the eight women “generally acknowledged as the most beautiful in the world” in identical poses. The effect, editor-in-chief Katie Grand asserts, is to demonstrate “how much they differed physically from one another, which is why we also printed their measurements…” You tell me.
Oh, maybe not safe for work, so after the jump…
As Bri says, the idea that these women represent a range of beauty is “absurd.” How can they seriously get away with this? Why aren’t people protesting, or at least guffawing so loudly, that they go back to the drawing board humiliated, chagrined, schooled in the fact that what they say has to actually make sense/correspond to reality/not be exactly the opposite of what they do. I really want to know.
Also, “generally acknowledged as the most beautiful in the world”? Wow is that a can of worms. In the world? The Western world only, at best. Generally agreed by whom? The media industrial complex? And “beautiful” by what measure?
UPDATE! Just for fun, in the comments thread Alicia pointed us to a post at Fashionista that included all of the covers layered on top of one another to show how much they varied:
Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.








