Jack L., Captain Crab, Guilt Free Pleasures, and a bunch of other people over the last several months, whose emails got deleted because I didn’t think I had anything to say about this product and so wasn’t going to post on it [I apologize to all of you who aren't getting credit despite sending it in], submitted this commercial for Booty Pop, padded underwear to give you a rounder butt (found at PostBourgie):
You’ll need to be prepared when you wear these, ladies. From the Booty Pop website:
G.D. at PostBourgie says,
You could probably make a pretty compelling argument that traces the mainstreaming of this aesthetic to hip-hop’s cultural dominance and its obsession with all things callipygous.
G.D. links to Trace Adkins’s video for “Honky Tonk Badonkadonk,” which actually does look pretty indistinguishable from a lot of hip hop videos I’ve seen. Of course, Mel McDaniel’s 1984 hit “Baby’s Got Her Blue Jeans On” seems to me to imply a significant interest in her butt, so the topic isn’t new to country music, but I suspect G.D. has a valid point.
I will leave that to someone else to suss* out. What I can say is that it’s another example of how manufacturers are constantly finding a new body part that is imperfect and requires a product to fix it…and luckily, they have just the thing!
Related post: fetishizing Black women’s butts.
* Random geek side note: I am incapable of using the word “suss” without thinking of Spike telling Buffy to let him know when she’s sussed out what she wants in “Once More with Feeling.” I think of that scene every time I use it. Luckily it’s a great episode and thus hasn’t ruined the word for me. If you did not immediately, upon reading this, get the reference, never mind. I assure you it’s not worth explaining, as you won’t care.
