In earlier posts, we’ve highlighted instances in which contradictions in U.S. culture become glaringly clear. In one, suggestive advertising accompanies an article critiquing a video game in which the player rapes a woman. In another, CNN asks whether Jon and Kate Gosselin are getting too much media coverage, and then tempts you to read more media coverage about Jon and Kate Gosselin. In a third, neighbor billboards carry hilariously contradictory messages.
I found another example that left me shaking my head. Via Racialicious, I found myself reading a Time magazine article reporting on recent research that shows that, even when black and whites are portrayed as equal on television, viewers come away with subconscious anti-black bias that actually translates into bias in real life. The findings are pretty dismal.
Two paragraphs into the article, there was a promotional link… for television (see the bolded, red parenthetical sentence):
So, yeah, television is likely inculcating you with racist views; “the transmission of race bias appears to occur subconsciously, unbeknownst to the viewer”… but don’t let that stop you from enjoying awesome TV!
The second promotional link, halfway through the article, was just salt in the wound:
And, of course, they couldn’t let your thoughts linger on social justice issues when there are great TV series out there to see!
The final paragraphs:
Maybe they are hoping that we’ll watch the top 10 TV ads and episodes more critically?
These promotional inserts may very well be automatically generated, but the article is dated Dec. 17th, so clearly no one at Time has been alerted to, or cares about, the possibility that they may trivialize the message of the article, or even draw people away from it as early as two paragraphs in. What Timewants is for you to waste as much time on their website as possible. Apparently any ideological commitment to fighting racism is secondary at best.