Comments on: Redtape Shoes “Live Your Fantasy” Campaign

By: Gossipist – It’s Time for You to Stop Being a Sex Object – Pillowtok #34

Mon, 07 Apr 2014 14:30:03 +0000

[…] Bean, Ph.D., sent in this photo of a Massive Melons “energy” drink sold in New Zealand: In the ad below for Red Tape shoes, women are literally for […]

By: Sexual Objectification, What is it? | BroadBlogs

Sexual Objectification, What is it? | BroadBlogs — Tue, 12 Mar 2013 05:34:16 +0000

[…] the ad below for Red Tape shoes, women are literally for sale and consumption, “served […]

By: Sexual Objectification, Part 1: What is it? : Ms. Magazine Blog

Sexual Objectification, Part 1: What is it? : Ms. Magazine Blog — Tue, 03 Jul 2012 20:15:46 +0000

[…] the ad below for Red Tape shoes, women are literally for sale and consumption, “served […]

By: Sexual Objectification, Part 1: What is it? | Caroline Heldman's Blog

Sexual Objectification, Part 1: What is it? | Caroline Heldman's Blog — Mon, 02 Jul 2012 23:49:26 +0000

[…] the ad below for Red Tape shoes, women are literally for […]

By: Advertising! Part 4: Killing Us Softly 4 and Women As Objects And Body Parts « qvaken

Sun, 12 Feb 2012 13:32:00 +0000

[…] The first ad is for shoes – I have no idea what women in a vending machine has to do with shoes. […]

By: IV

IV — Thu, 28 Apr 2011 02:02:41 +0000

*WOULD turn down

By: IV

IV — Thu, 28 Apr 2011 02:01:24 +0000

Nothing new about this. Average schmucks need to work towards this goal of a human barbie bubbling over with excitment at getting to please HIM. I mean, what girl wouldn’t turn down an opportunity to walk around with this overgrown boy in Eurotrash loafers? Plus now she feels pretty again, because he picked HER! Maybe she’ll have the confidence not to throw up today!

Its a fantasy…but fantasies want to become reality, and girls are manipulated to want to BE this.

By: Rabbit

Rabbit — Mon, 06 Dec 2010 22:58:30 +0000

Oops! Forgot I was looking at old posts…

By: Rabbit

Rabbit — Mon, 06 Dec 2010 22:58:10 +0000

I don’t think she’s any smaller than the rest of the women in the ad. It’s just hard to tell where her arm ends and the background begins.

By: rhea.d

rhea.d — Wed, 17 Feb 2010 09:13:11 +0000

I didn’t notice the picture Anna. I’m guessing it’s some high fashion photography to make the guy’s room look all swanky, It’s not a luxury label but they’re trying to sell the image of this rich, progressive guy who can afford whatever he wants, including ‘beautiful’ women, and because this is what success is supposed to mean to men. This ad is wrong on so many levels.

By: Anna

Anna — Fri, 12 Feb 2010 17:03:28 +0000

Did anyone notice the photo on the wall (upper right) in the second picture? I didn’t notice it at first! The woman in the photo is shockingly thin, but I can’t seem to make a connection to the advertisement?

By: rhea.d

rhea.d — Wed, 06 Jan 2010 06:23:41 +0000

Hi, thanks so much for putting this up. Like some of the other people the ad immediately reminded me of trafficking at first and I went with this in the letter I wrote them. The fact that they were foreign-looking models only occurred to me later, and it’s almost common now for co.s to do that (if it’s good enough for white people then it really must be good for me!). The ads are still on, I’ve passed by quite a few of their shops with the images in the windows. Here’s the letter I wrote them before I contacted Sociological Images.

Dear Sir/Madam,

I’m quite aware of the advertising industry’s eagerness to use women to sell everything but your latest ad can put Axe deoderant to shame. I’m referring to the one I had the pleasure of seeing when opening the _____ Times today and saw a man in front of a vending machine dispensing his choice of women. What kind of fantasy are you selling, precisely? It is common knowledge that women have been prostituted in shopwindows and your ad makes a mockery such real-life degradation. Your advertising team may not have a problem with it but once the idea is out there people are going to see it and I have a problem with my kid, or anyone for that matter, thinking that it’s okay to sell women like soda pop (however much the advertising industry glams it up).

sincerely etc…

I don’t think anyone has really noticed.

By: Angel

Angel — Tue, 05 Jan 2010 02:36:54 +0000

From reviews on the net,we know that MBT shoes will improve your posture

By: dottywine

dottywine — Mon, 04 Jan 2010 21:00:58 +0000

The joys of having light skin…

By: JSF

JSF — Tue, 29 Dec 2009 00:54:34 +0000

Tell ‘em:

marketing@redtapeindia.com