Cassidy P., Kailey V., Adèle G., and Allie L. sent in a gift guide put together by the New York Times specifically for people “Of Color” (center bottom):


The guide lumps together all non-white groups, suggests that they are interested in race- and culture-specific products and implies that white people would NOT be interested in these things.  Some examples:


The guide illustrates something we’ve discussed several times on this blog: the fact that there “needs” to be a guide specifically for people of color reveals that all the other products and guides, ostensibly for “people,” are really for white people.  Things that are marketed to non-white people are, supposedly, inherently uninteresting or irrelevant to white people.

Ultimately, this reinforces the idea that people of color are always outsiders in a white world.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.
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