Mary S. sent in a link to a post at Jezebel about a Method soap video in favor of labeling cleaning products:
As Hortense at Jezebel says,
I understand the point of the commercial: you’ll pay the price if you don’t know what kinds of chemicals you’re spraying in your house. But I’m really tired of the “advocacy” that relies upon humiliating women to push a point (see also: PETA).
Why couldn’t the dirty bubbles get drunk on their own chemicals and trash the bathroom? Why couldn’t they leave graffiti all over the shower walls? Why couldn’t they “move in” and start stinking up the place? Why does a woman have to get in the shower and get naked in front of a bunch of pervy bubbles, who essentially tell her she deserves it for putting them there in the first place (sound familiar?)…?
The “Loofah! Loofah!” scene is what creeps me out the most, since it reminds me of some of the descriptions Ariel Levy provides in her book Female Chauvinist Pigs of women being surrounded by groups of men at “Girls Gone Wild” shoots, with the guys yelling and chanting until the women flash their breasts.
I’m all for labeling products, but I’d kinda like to label this video with a label that says “contains objectification and gratuitous use of female nudity.”
UPDATE: Ann Marie N. let us know that this commercial was eventually pulled due to complaints.
