In a previous post, Gwen explained that sugar consumption rose in Britain during the late 1800s because more nutritious foods were scarce and saved for men. Women and girls, then, consumed sugar because it offered energy, even if less nutrition. This led to an association of sugar with women that remains to this day (think of who supposedly LOVES chocolate, binges on ice cream after a break up, etc.).
While having tea with my friend Marie in Ireland, I spotted her bag of sugar and snapped a photo for the blog:
Notice that not only do we see a giant, lipsticked kiss on the bag, but their slogan, “spread a little sweetness” (plus heart and arrow!), is a statement with a double meaning invoking both sugar and a quality associated with/required of women.
NEW! Sarah D. snapped this photo of a sugar packet, also in Ireland:
See also this post on efforts to market chocolate to men.