This vintage ad for 7-Up is a great illustration of how our ideas about what sounds tasty is culturally and historically contingent.

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For other great examples, see these posts on soup for breakfast, spam, poop coffee, the rise and fall of aspic, and prunes (they’re for kids!).

From Found in Mom’s Basement.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

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