The clip below accompanies a Wall Street Journal article about “cankles” (sent in by Dmitriy T.M.). It begins: “This summer women have a new body part to obsess about.”
Notice the gender-specific warning (men apparently need not worry about cankles) and the passive language. “Women” simply “have” a new insecurity. It’s not as if, maybe, perhaps, the Wall Street Journal is actively telling women they must worry about cankles. Oh no, that’s not what’s happening here at all (*sarcasm*).
Also notice the insult: women are obsessive about their bodies. They don’t just worry, they “obsess” over cankles because they are, of course, both shallow and emotional (*sarcasm*).
Watch the whole clip if you like, but you only need the first bit to get the idea:
Bonus!
They offered an illustration:
(As an aside, can you imagine being the illustrator who got this assignment? Like, do you think he drew the cankles and then went home and made himself a stiff drink, stared at his art degree diploma, and wondered what had become of his dreams?)
And!
In the guise of a history lesson, they offer a whole bunch more nasty euphemisms for body parts that you (and by “you” I mean ladies) “have” to worry about:
Via Jezebel.
