ad execs aren’t comedians….they aren’t trying to make people laugh for the hell of it. they are trying to sell a product. they use humor to make their ridiculous f’ing retarded marketing schemes appear more palatable. “Eat Like An Alpha”???? That just SOUNDS f’ing stupid as hell! Just thinking about it frustrates me…jesus i don’t even know why i’m typing all this….it just really pisses me off….i used to like oh boy oberto…i don’t even wanna buy their products anymore…..what a LAME excuse for a tag line….jesus

Besides the fact that I couldn’t get ANY useful information from it (do any of the links actually work?) the entire premise of the site was f’ing RETARDED. I mean, I make fun of feminists and liberal hippy tree-huger types all the time for being too sensitive and vulnerable….but this site almost offended ME. Really? Serious? Eat like an “alpha”? WTF does that even mean?

Bottom line, this is the worst, most ridiculous “marketing” and corporate branding I’ve ever seen from a mainstream company (possible from ANY company, and I’ve seen some bad stuff)….I will be looking for a Jack Links or other distributor in my area and avoid carrying Oh Boy! Oberto products if at all possible.

What a joke! zget your heads out of your asses fellas! Joke’s on you!

Women are privileged when it comes to government largesse in the form of programs for healthcare and social services.

By next year, women will control the majority of wealth in the U.S.:

http://knowledge.allianz.com/en/globalissues/demographic_change/gender_diversity/women_money_us.html

Give up your old, tired, unsupported bigoted feminism. The 70s are long gone.

And yes, it’s just a beef jerky commercial. One amongst thousands and thousands and thousands of commercials with the same message.

I fail to see what having a life has to do with any of this. Evidently, it means closing your eyes to inequality and crying “me too me too people are mean to me also!”

I guess discrimination against men is not as important asdiscrimination against women.

And, yes, it’s just a beef jerky commercial, sociology nerds.

Get a life.

And Dan, while maybe nobody goes into a shop looking for a tasty snack which will reinforce their self-image, ask yourself this. If there were two identical food products, one labeled “manly”, with images of cowboys etc., and the other in bright pink, with unicorns and so forth trotting across the packaging, which would an average man choose, operating under the constraints of a system in which he is taught one must constantly prove one’s masculinity?

Nobody is saying that all guys are bad, or jerks, or whatever. Maybe we are questioning what “dominant” means though, and why it’s so important to our current conception of masculinity that men be “dominant”, not just over women but over other men as well.

I don’t buy that. There are many examples of social animals estabilishing hierarchy inside their groups. There’s the animal that gets to ear first, to pick his (yes “his”, because that’s usually how it goes amongst mammals) mate, who has to protect himself from constant attacks, among many other things that indicate that inside a group, there’s one animal, or a small group of privileged animals, that take the alpha role.

And that instinctual behavior probably applies to humans as well. I’m not justifying any stupid behavior that results from this, nor I’m saying that things should be like this. Just want to say that it makes no sense to deny how we were built think.

I mean, hierarchy and patriarchy are two things that are practically universal in humans, with a handful of exceptions that barely qualify as such.

I think humanities and soft sciences majors should quit watching television. They seem to be blind to the misandry rampant in most commercials and television sitcoms, and tend to focus on situations like this: overanalysis of a beef jerky commercial.

It’s call confirmation bias. Look it up.