They can’t compete with our standard torrefacto coffee, it seems :D

http://en.wikipedia.org/wiki/Yum!_Brands#Brands

While there has been increased homogenization, some people also have exaggerated the extent to which we all are part of One world (which some people call a “global village” — a term that I find downright ridiculous, to be frank.) I think that people talk like the world is all One because they are ignoring most of the world — i.e. the spots on the above maps that don’t have many coloured dots on them. Obviously the ‘North’ ‘Western’ areas also are very different in some respects (e.g. linguistically), but there’s more consistency in those areas of the world in terms of McDonaldization, digitization, and other features of the ‘North’ ‘Western’ ends of ‘globalization’ — that is, the sides of ‘globalization’ that people tend to highlight (whereas people don’t pay much attention to international waste trade dumping grounds, for instance).

If the world is all One, it is One in a way that entails different positions (e.g. as producers vs. consumers), and a lot of inequality (e.g. in terms of where the money is). If (for instance) Columbia is part of some sort of globalization, the place of Latin America is a lot different from France (for instance).

You could look at all of this through a ‘world-systems’ lense. I wouldn’t do so myself (since I object to what I consider to be conservative and reductive features of that model) — though I, personally, consider the ‘world-systems’ perspective OK if it is approached loosely, and if it isn’t approached as some sort of a complete guide. (Wallerstein sometimes has presented himself as some sort of omniscient overseer of immense swathes of the world’s past and future; that absurd grandiosity is part of what I happen to object to in ‘world-systems’ literature. Racism and patriarchy also don’t receive nearly enough serious attention, and I could go on and on about what I see as shortcomings of standard ‘world-systems’ approaches.) The straightforwardness of the ‘world-systems’ model is somewhat of a merit though. For better or worse, I don’t know of another perspective that offers such a straightforward overview of international disparities.