Comments on: Geez, what a tool!

By: Feminist Fatale » Axe wants to “showerpool” with you this Earth Day

Thu, 22 Apr 2010 04:47:13 +0000

[...] hers, her sisters, her sister’s roommate [to be scanned and posted soon]? Or what about the AXE shower power tool for your man parts? After all, no “real” guy uses a loofah and the shower power tool [...]

By: Payday or Title Loan » 15 Minute Title Loan

Payday or Title Loan » 15 Minute Title Loan — Sat, 03 Apr 2010 13:32:46 +0000

[...] the phone and starts explaining to the person on the other end what is happening on screen! I mean what a tool! I asked him politely to hang up and shut up when he tells me to f*&% off! I was ready to go at [...]

By: Sociological Images Update (Feb. 2010) » Sociological Images

Sociological Images Update (Feb. 2010) » Sociological Images — Mon, 01 Mar 2010 21:05:36 +0000

[...] Previously Axe let guys know that their body scrubber Detailer would help guys sleep with both a woman and her daughter. Now they have some hot chicks illustrating at length how to get your balls clean. [...]

By: K

Mon, 01 Mar 2010 16:33:12 +0000

I think the print ad isn’t about a boy having an incestuous threesome. I think it’s about a boy two-timing a girl his age and her mom. He needs to wash off each woman’s perfume to keep his affair with the other a secret.

By: Matt

Matt — Fri, 12 Jun 2009 14:51:57 +0000

Julie’s comment “I love how it also looks like a tire. Rubbing a tire on your body…now that’s manly!” made me glance back up at the ad itself, and I looked at the name of the product for the first time – the “Detailer shower tool”!

Clearly its name divorces it from the stereotype of “feminine” specialized shower products and links it instead to the “masculine” automotive. Interestingly, it is the man’s body that assumes the role of the car being “detailed”, or cleaned. In addition to the pornographic implications already discussed here, does this ad perhaps promote an image of the male body as a machine?

What does that mean for the user of the product (or the viewer of the ad) when it comes to self-esteem, willpower, identity between mind and body, etc?

By: dguy

dguy — Sun, 07 Jun 2009 03:41:00 +0000

It might insult women but I don’t think it exploits them. There is also the self-mocking angle, of a man who can admit he is a tool but isn’t quite adult enough to stop being one – leading to a common message for advertising: indulge your guilt.

By: jessireebob

jessireebob — Fri, 05 Jun 2009 21:18:39 +0000

Just want to point out that the blogger here suggests that “mom” means related by blood. It does not, in fact, always mean that, and the lack of a blood tie in a mother/daughter relationship doesn’t make the ad’s insinuation any less… Taboo? Disturbing? Upsetting? Shocking? Titilating? Whatever Axe was going for…

By: Julie

Julie — Fri, 05 Jun 2009 16:30:12 +0000

I love how it also looks like a tire. Rubbing a tire on your body…now that’s manly!

By: For Ladies By Ladies - Axe: Degrading Women in the Name of Bath Products |

For Ladies By Ladies - Axe: Degrading Women in the Name of Bath Products | — Thu, 04 Jun 2009 17:30:18 +0000

[...] Contexts, where we found this ad, was certainly right: Just as the tagline implies, Axe and the men who use its products based on this marketing push are tools. [...]

By: Endor

Endor — Thu, 04 Jun 2009 17:10:06 +0000

“That is unfortunately what we are taught masculinity is about. Not using anything pastel, and using and degrading women. nice.”

And, most importantly, ignoring everyone’s else’s voice of experience in favor of your own opinion based on what personally benefits you the most.

By: Sara

Sara — Thu, 04 Jun 2009 16:52:48 +0000

While I agree that this ad is offensive, gross, etc, I’d just like to submit that I don’t see anything inherently sexist about wanting a threesome. It certainly can be a desire with sexism at its base, and this ad certainly takes that angle, but the desire in and of itself is, imo, value-neutral.

By: Choice Words » Blog Archive » Axe FAIL

Choice Words » Blog Archive » Axe FAIL — Thu, 04 Jun 2009 16:11:15 +0000

[...] Apparently the company is using the prospect of group sex with a mother and daughter to sell their “Shower Tool” (yeah, “tool.” [...]

By: Original Will

Original Will — Thu, 04 Jun 2009 15:12:23 +0000

My first thought is the cheating angle, not so much the threesome angle, although it could be deliberately ambiguous. There’s nothing in the description to specifically imply that all of that perfume is being washed off in one shower, just that that’s what it’s for.

As far as “men-are-evil”, please go read The Gender Knot. The first chapter is even free, so at least read that, and try to come back with an understanding that we’re not talking about particular men or even men-as-men. We’re talking about sociology.

http://www.temple.edu/tempress/titles/1780_reg.html

(Disclaimer/credit: I wouldn’t have know about the free chapter if http://scienceblogs.com/thusspakezuska/ weren’t having an online discussion about the book right now)

By: M. Santiago

M. Santiago — Thu, 04 Jun 2009 02:40:30 +0000

This is a cross-cultural phenomenon: In Japan there is a saying: 親子丼食べたい！ Meaning, “I want to eat the Chicken & Egg Ricebowl!” Chicken & Egg = Parent & Child or as the sexual variant goes: I’ll have the Mother & Daughter plate please.

By: Get This: Axe Shower Tool May Cause Mother-Daughter Love Triangles

Get This: Axe Shower Tool May Cause Mother-Daughter Love Triangles — Thu, 04 Jun 2009 02:36:07 +0000

[...] Contexts via [...]