Comments on: For MEN Only: Vintage Campbell’s Soup Ad

By: Is vegetarianism gendered? | Are We Feminists?

Is vegetarianism gendered? | Are We Feminists? — Sun, 31 Jul 2011 21:13:53 +0000

[...] was up on this question, I’d figure Sociological Images would be up on it. I found this post, which skillfully dissects a Campbell’s Soup advertisement that says: “For Men Only: [...]

By: Cupcakes for Men. No, Seriously. Cupcakes for Men. » Sociological Images

Cupcakes for Men. No, Seriously. Cupcakes for Men. » Sociological Images — Fri, 19 Feb 2010 18:32:19 +0000

[...] drinks and masculinity, eat like an alpha, meat for Father’s Day, Campbell’s soup is for men only, marshmallow eggs for guys, chocolate milk for men, Wonder bread is a boy trap, Yorkie bars are not [...]

By: Brick House Tavern’s Gendered Menu » Sociological Images

Brick House Tavern’s Gendered Menu » Sociological Images — Wed, 25 Nov 2009 07:47:30 +0000

[...] also Campbell’s ad saying beef soup is for men only. 24 Comments Tags: class, food, gender, gender: femininity, gender: masculinity, [...]

By: Cactus Wren

Cactus Wren — Wed, 28 Oct 2009 03:58:24 +0000

Weighing in a bit late (all right, a lot late): the bit about men needing protein reminds me of the scene in Germinal where Maheu's wife somehow manages to get hold of an entire half-pound of tripe. So what does she do with it? She cooks it for her husband. And carefully instructs her younger children (the only ones who know about it) to lie to their father and tell him they've already eaten some. See, Maheu is the one who needs Meat, because he's The Man Of The House. He works hard all day long in a coal mine. Of course, so do his twenty-year-old son, his fifteen-year-old daughter, his twelve-year-old son, and his father ... but The Man Of the House needs Meat.

By: Meat Builds Husky Babies! » Sociological Images

Meat Builds Husky Babies! » Sociological Images — Mon, 26 Oct 2009 20:47:17 +0000

[...] long seen meat associated with strength, particularly when it comes to men. And while the connection between meat and healthy growth is interesting–for instance, think [...]

By: Sugar and Femininity » Sociological Images

Sugar and Femininity » Sociological Images — Wed, 16 Sep 2009 15:38:36 +0000

[...] a previous post, Gwen explained that sugar consumption rose in Britain during the late 1800s because more [...]

By: V for Vegan: easyVegan.info » Blog Archive » Intersectionality ‘Round the Interwebs, No. 4

Wed, 19 Aug 2009 17:22:20 +0000

[...] And no, this isn’t a retro advertisement, though it could be. [...]

By: easyVegan.info » Blog Archive » Intersectionality ‘Round the Interwebs, No. 2

Thu, 11 Jun 2009 22:17:03 +0000

[...] Gwen @ Sociological Images: For MEN Only: Vintage Campbell’s Soup Ad [...]

By: b

Thu, 21 May 2009 23:41:03 +0000

That’s really interesting. My husband hates the idea that women love chocolate more than men – he does not like the idea of downplaying his chocoholism, or the implication that it is unmanly! Interesting to finally know where this kind of thing started – although I’m sure the poor families couldn’t afford chocolate specifically.

By: md

md — Thu, 21 May 2009 09:01:19 +0000

This vintage ad reminds me of the cereal ads we currently have in Australia. Kelloggs Nutrigrain cereal is said to be Iron Man food, and the ads always show growing boys (but not girls) who need protein to grow up big and strong. Nevermind that the cereal apparently has a higher sugar content than coke. The Nutrigrain ads have been discussed at:
http://www.abc.net.au/tv/gruentransfer/stories/s2549901.htm

By: Samantha

Samantha — Thu, 21 May 2009 00:51:15 +0000

One place where it is especially easy to see sugar and sweetness being equated with the femininity is in alcoholic drinks.

I certainly remember thinking beer was for men only when I was very little (because my father and his friends drank it).

Beer or hard liquor is a “man’s drink” while anything remotely sweet (cosmopolitans, daiquiris) is immediately considered feminine and therefore, “sissy.” Men are pressured not to like these drinks lest they be deemed weak.

By: Meat is oh-so-manly! « The Gender Blender Blog

Meat is oh-so-manly! « The Gender Blender Blog — Thu, 21 May 2009 00:31:22 +0000

[...] Meat is oh-so-manly! 20 05 2009 Vintage sexism via Sociological Images: [...]

By: md

md — Wed, 20 May 2009 23:53:27 +0000

Dear Anonymous,

Re: the line about physical labourers needing protein.

I don’t think Gwen is saying that labouring men didn’t need protein, but she is questioning the belief that they needed it more than children (who were growing) and women (who were for a significant amount of their lives “producing” and nourishing children with their breast milk).

And on that note, I’m not sure if pregnant and breastfeeding women were also given preference in the allocation of meat in the 1800s. Does anyone know?

By: Anonymous

Anonymous — Wed, 20 May 2009 22:22:32 +0000

I don’t understand the line about how it was “believed” that physical laborers need things like protein. Is this something that has been debunked?

By: KK Slider

KK Slider — Wed, 20 May 2009 20:25:11 +0000

In Japan, sweets are considered very feminine and I was told that some men avoid eating them in public or displaying an affinity for sweets and candy. I wonder if they had the same history of reserving protein sources for the “breadwinner” of the family?