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	<title>Comments on: Pepsi For Men: Wolverines, Pepper Spray, Vikings, And Venom (Of Course)</title>
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	<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/</link>
	<description>Sociological Images encourages people to exercise and develop their sociological imaginations with discussions of compelling visuals that span the breadth of sociological inquiry.</description>
	<lastBuildDate>Fri, 25 May 2012 16:06:00 +0000</lastBuildDate>
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		<title>By: Gendered Diet/Nutrition Marketing &#187; Sociological Images</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-267965</link>
		<dc:creator>Gendered Diet/Nutrition Marketing &#187; Sociological Images</dc:creator>
		<pubDate>Thu, 15 Apr 2010 19:47:12 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-267965</guid>
		<description>[...] posts: marketing Pepsi Max to men, men don&#8217;t diet &#8212; they get &#8216;er done!, German ads for Men&#8217;s Health, eat [...]</description>
		<content:encoded><![CDATA[<p>[...] posts: marketing Pepsi Max to men, men don&#8217;t diet &#8212; they get &#8216;er done!, German ads for Men&#8217;s Health, eat [...]</p>
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		<title>By: Because Sassy Patterns And Floral Prints Make Men&#8217;s Eyeballs Bleed&#8230; &#187; Sociological Images</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-110478</link>
		<dc:creator>Because Sassy Patterns And Floral Prints Make Men&#8217;s Eyeballs Bleed&#8230; &#187; Sociological Images</dc:creator>
		<pubDate>Fri, 11 Sep 2009 15:13:25 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-110478</guid>
		<description>[...] in gendered products: tv dinners, uniforms, candy bars, ear plugs &#8216;n stuff, deodorant, Pepsi, and mosquito repellent.        Leave a Comment     Tags: gender, history, marketing, nation: [...]</description>
		<content:encoded><![CDATA[<p>[...] in gendered products: tv dinners, uniforms, candy bars, ear plugs &#8216;n stuff, deodorant, Pepsi, and mosquito repellent.        Leave a Comment     Tags: gender, history, marketing, nation: [...]</p>
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		<title>By: Dieting double talk &#171; Feminocracy</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-38461</link>
		<dc:creator>Dieting double talk &#171; Feminocracy</dc:creator>
		<pubDate>Tue, 19 May 2009 17:41:24 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-38461</guid>
		<description>[...] See also: Pepsi Max the first diet cola for men [...]</description>
		<content:encoded><![CDATA[<p>[...] See also: Pepsi Max the first diet cola for men [...]</p>
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		<title>By: Eve</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-36614</link>
		<dc:creator>Eve</dc:creator>
		<pubDate>Sun, 17 May 2009 03:11:10 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-36614</guid>
		<description>I would like to see an ad aimed at men urging them to be &quot;mind stickers,&quot; like the Tab ads from the 1970s...

http://www.youtube.com/watch?v=uDBJ2ktSZpI</description>
		<content:encoded><![CDATA[<p>I would like to see an ad aimed at men urging them to be &#8220;mind stickers,&#8221; like the Tab ads from the 1970s&#8230;</p>
<p><a href="http://www.youtube.com/watch?v=uDBJ2ktSZpI" rel="nofollow">http://www.youtube.com/watch?v=uDBJ2ktSZpI</a></p>
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		<title>By: Will</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-36600</link>
		<dc:creator>Will</dc:creator>
		<pubDate>Sun, 17 May 2009 02:43:38 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-36600</guid>
		<description>Tom: I don&#039;t know if you&#039;re still following this thread, but I wanted to make sure to respond to your statement: &quot;First: Jesus Christ. It’s just a soda commercial.&quot;

Actually, it&#039;s not, and that&#039;s part of the problem. If you consider the ad in isolation, which you are doing, then yes, it&#039;s just a really cute silly little thing. But you have to keep in mind that this is only one of thousands of similar messages that we are all bombarded with constantly, all day, every day. It&#039;s constant gender and race messages that are damaging to pretty much everyone in the society.

So please, don&#039;t be put off by what you perceive as the condescending tone of some of the commenters, and follow the blog for a while. It&#039;s really incredible how many examples of the exact same message there are in our everyday life. It&#039;s not, as you say, that the OP &quot;saw something that reminded you that our society contains gender differences&quot; - it&#039;s that it&#039;s pretty difficult sometimes to find something that doesn&#039;t.</description>
		<content:encoded><![CDATA[<p>Tom: I don&#8217;t know if you&#8217;re still following this thread, but I wanted to make sure to respond to your statement: &#8220;First: Jesus Christ. It’s just a soda commercial.&#8221;</p>
<p>Actually, it&#8217;s not, and that&#8217;s part of the problem. If you consider the ad in isolation, which you are doing, then yes, it&#8217;s just a really cute silly little thing. But you have to keep in mind that this is only one of thousands of similar messages that we are all bombarded with constantly, all day, every day. It&#8217;s constant gender and race messages that are damaging to pretty much everyone in the society.</p>
<p>So please, don&#8217;t be put off by what you perceive as the condescending tone of some of the commenters, and follow the blog for a while. It&#8217;s really incredible how many examples of the exact same message there are in our everyday life. It&#8217;s not, as you say, that the OP &#8220;saw something that reminded you that our society contains gender differences&#8221; &#8211; it&#8217;s that it&#8217;s pretty difficult sometimes to find something that doesn&#8217;t.</p>
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		<title>By: Matt K</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-35759</link>
		<dc:creator>Matt K</dc:creator>
		<pubDate>Fri, 15 May 2009 22:02:33 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-35759</guid>
		<description>Allan,

If you get into sociology, history of science, or similar fields, it becomes pretty clear that &quot;science&quot; (in terms of the &#039;hard&#039; sciences) do not operate in the ways we generally think they do all of the time. These studies also show us that there is really no such thing as &quot;objective&quot; research.

In short, the divide between physical and social sciences is probably not as wide as you might think. There&#039;s a few writers I could suggest on the topic -- Kuhn is a classic and Gould has some interesting essays that approach these kinds of topics at times.</description>
		<content:encoded><![CDATA[<p>Allan,</p>
<p>If you get into sociology, history of science, or similar fields, it becomes pretty clear that &#8220;science&#8221; (in terms of the &#8216;hard&#8217; sciences) do not operate in the ways we generally think they do all of the time. These studies also show us that there is really no such thing as &#8220;objective&#8221; research.</p>
<p>In short, the divide between physical and social sciences is probably not as wide as you might think. There&#8217;s a few writers I could suggest on the topic &#8212; Kuhn is a classic and Gould has some interesting essays that approach these kinds of topics at times.</p>
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		<title>By: Allan</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-35512</link>
		<dc:creator>Allan</dc:creator>
		<pubDate>Fri, 15 May 2009 12:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-35512</guid>
		<description>RE: &quot;dudely co-bros&quot;

How presumptuous! As it happens, I am a transgendered mulatto Muslim lesbian with only one arm. But I&#039;ll forgive you, because we all make assumptions.

[Full disclosure: I really don&#039;t have a problem with any of you people&#039;s theories, and I actually think it is wonderful that, as Ellen puts it, &quot;Many of us also just happen to be fascinated with the gendering of food.&quot; I can certainly empathize with that kind of curiosity. It&#039;s just that you take yourself so damn seriously. You think this is the same as physics?!? Really??

Anyway, what I&#039;m really saying is, I&#039;d love to go out for a drinks with all of you. How&#039;s Tuesday night?]</description>
		<content:encoded><![CDATA[<p>RE: &#8220;dudely co-bros&#8221;</p>
<p>How presumptuous! As it happens, I am a transgendered mulatto Muslim lesbian with only one arm. But I&#8217;ll forgive you, because we all make assumptions.</p>
<p>[Full disclosure: I really don't have a problem with any of you people's theories, and I actually think it is wonderful that, as Ellen puts it, "Many of us also just happen to be fascinated with the gendering of food." I can certainly empathize with that kind of curiosity. It's just that you take yourself so damn seriously. You think this is the same as physics?!? Really??</p>
<p>Anyway, what I'm really saying is, I'd love to go out for a drinks with all of you. How's Tuesday night?]</p>
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		<title>By: Ellen</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-35261</link>
		<dc:creator>Ellen</dc:creator>
		<pubDate>Fri, 15 May 2009 03:56:41 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-35261</guid>
		<description>gc, I also wondered about Pepsi saying they had the first diet soda for men.  Maybe Coke was too subtle and didn&#039;t come right out and say it was for men.  

This is an interesting conversation.  People in sociology, or those who just happen to have a sociological imagination, like to analyze media messages for the representation and perpetuation of gender, race, and class stereotypes.  And that is what I thought this blog was devoted to.  Yet almost every post has commenters not only defending the status quo but insinuating that we are all ridiculously bitter feminists for even noticing these things.  And many of them are quite rude and condescending.  It&#039;s unfortunate.</description>
		<content:encoded><![CDATA[<p>gc, I also wondered about Pepsi saying they had the first diet soda for men.  Maybe Coke was too subtle and didn&#8217;t come right out and say it was for men.  </p>
<p>This is an interesting conversation.  People in sociology, or those who just happen to have a sociological imagination, like to analyze media messages for the representation and perpetuation of gender, race, and class stereotypes.  And that is what I thought this blog was devoted to.  Yet almost every post has commenters not only defending the status quo but insinuating that we are all ridiculously bitter feminists for even noticing these things.  And many of them are quite rude and condescending.  It&#8217;s unfortunate.</p>
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		<title>By: Matt K</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-35091</link>
		<dc:creator>Matt K</dc:creator>
		<pubDate>Thu, 14 May 2009 22:36:49 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-35091</guid>
		<description>Okay, thanks lisa. Hadn&#039;t checked that out in the past. Still, my feelings remain. I&#039;m inclined to agree with a lot of your analysis and that of blogs you link to (and I am a sociological type), but it seems like there is a kind of disconnect between some commenters here and I&#039;m not sure it can always be boiled down to &quot;MRA types&quot; or &quot;trolling.&quot;

But then, when I have brought this up in the past I have been told that I shouldn&#039;t be concerned/it isn&#039;t anyone&#039;s responsibility to educate anyone else, so maybe I am just overoptimistic and can&#039;t identify trolling when I see it.</description>
		<content:encoded><![CDATA[<p>Okay, thanks lisa. Hadn&#8217;t checked that out in the past. Still, my feelings remain. I&#8217;m inclined to agree with a lot of your analysis and that of blogs you link to (and I am a sociological type), but it seems like there is a kind of disconnect between some commenters here and I&#8217;m not sure it can always be boiled down to &#8220;MRA types&#8221; or &#8220;trolling.&#8221;</p>
<p>But then, when I have brought this up in the past I have been told that I shouldn&#8217;t be concerned/it isn&#8217;t anyone&#8217;s responsibility to educate anyone else, so maybe I am just overoptimistic and can&#8217;t identify trolling when I see it.</p>
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		<title>By: gc</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-35083</link>
		<dc:creator>gc</dc:creator>
		<pubDate>Thu, 14 May 2009 22:24:08 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-35083</guid>
		<description>It strikes me that there is already a diet cola for men - Coke Zero.  Surely there is a reason that Coke came out with another no-calorie cola, but dressed in black?  I&#039;m a sociology instructor and ask my classes whether they drink the sugarfree Coke for guys or for girls, and most of them know exactly what I&#039;m talking about.</description>
		<content:encoded><![CDATA[<p>It strikes me that there is already a diet cola for men &#8211; Coke Zero.  Surely there is a reason that Coke came out with another no-calorie cola, but dressed in black?  I&#8217;m a sociology instructor and ask my classes whether they drink the sugarfree Coke for guys or for girls, and most of them know exactly what I&#8217;m talking about.</p>
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		<title>By: lisa</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-35031</link>
		<dc:creator>lisa</dc:creator>
		<pubDate>Thu, 14 May 2009 20:33:21 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-35031</guid>
		<description>Matt K. and commenters:

In the &quot;about&quot; section of the blog, we in fact state the following under the subheading &quot;Our Audience&quot;:

&quot;We assume that you, our audience, are sociologically-inclined folks. So we do not typically include a lengthy sociological interpretation of the images.&quot;

Just FYI.  :)</description>
		<content:encoded><![CDATA[<p>Matt K. and commenters:</p>
<p>In the &#8220;about&#8221; section of the blog, we in fact state the following under the subheading &#8220;Our Audience&#8221;:</p>
<p>&#8220;We assume that you, our audience, are sociologically-inclined folks. So we do not typically include a lengthy sociological interpretation of the images.&#8221;</p>
<p>Just FYI.  :)</p>
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		<title>By: Tom</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-35021</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Thu, 14 May 2009 20:11:58 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-35021</guid>
		<description>I think the comparison to physics is illustrative, but not in the way you think.  The idea that a collection of (admittedly thoroughly-considered) normative judgments can be compared to the process of scientific inquiry strongly implies to me that we&#039;ll never find ourselves speaking the same language.  I seriously doubt that the current state of the art in gender theory will prove to be as timeless and immutable as, say, results from CERN.

If you&#039;d bothered to read my comment, I think you would have seen that I merely asked a question; my sin was implying that it could be considered unsettled.  And if the resulting &quot;bro&quot; designation wasn&#039;t a clear indication that I&#039;m not welcome here, I don&#039;t know what would be.

Nevertheless! I apologize for the intrusion.  It doesn&#039;t seem that you operate under conversational terms that I would enjoy, but if you&#039;d prefer an echo chamber I genuinely think that&#039;s your right; I don&#039;t mean to troll.</description>
		<content:encoded><![CDATA[<p>I think the comparison to physics is illustrative, but not in the way you think.  The idea that a collection of (admittedly thoroughly-considered) normative judgments can be compared to the process of scientific inquiry strongly implies to me that we&#8217;ll never find ourselves speaking the same language.  I seriously doubt that the current state of the art in gender theory will prove to be as timeless and immutable as, say, results from CERN.</p>
<p>If you&#8217;d bothered to read my comment, I think you would have seen that I merely asked a question; my sin was implying that it could be considered unsettled.  And if the resulting &#8220;bro&#8221; designation wasn&#8217;t a clear indication that I&#8217;m not welcome here, I don&#8217;t know what would be.</p>
<p>Nevertheless! I apologize for the intrusion.  It doesn&#8217;t seem that you operate under conversational terms that I would enjoy, but if you&#8217;d prefer an echo chamber I genuinely think that&#8217;s your right; I don&#8217;t mean to troll.</p>
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		<title>By: Matt K</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-35015</link>
		<dc:creator>Matt K</dc:creator>
		<pubDate>Thu, 14 May 2009 19:56:06 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-35015</guid>
		<description>I will say that I have noticed a bit of a problem on SocImages, and this post illustrates it well. While particular blogs might be for &quot;advanced patriarchy blamers&quot; and thus have no obligation to speak to those who might disagree, this blog carries no such statement. This is, from my understanding, a pretty introductory sociology blog. If so, I think everyone would do well to remember that.

Of course, there are always going to be people who are just trolling, but I think everyone has to take into account that the audience of a blog like this compared to a blog like Twisty&#039;s is going to be different.</description>
		<content:encoded><![CDATA[<p>I will say that I have noticed a bit of a problem on SocImages, and this post illustrates it well. While particular blogs might be for &#8220;advanced patriarchy blamers&#8221; and thus have no obligation to speak to those who might disagree, this blog carries no such statement. This is, from my understanding, a pretty introductory sociology blog. If so, I think everyone would do well to remember that.</p>
<p>Of course, there are always going to be people who are just trolling, but I think everyone has to take into account that the audience of a blog like this compared to a blog like Twisty&#8217;s is going to be different.</p>
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		<title>By: Jenna</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-34961</link>
		<dc:creator>Jenna</dc:creator>
		<pubDate>Thu, 14 May 2009 17:32:15 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-34961</guid>
		<description>You can engage in them, Tom.  And you were&#039;t asked to leave.  I asked you to do a minimum of thinking and educating yourself before shooting off at the mouth. Would you come onto a blog dedicated to physics and criticize a post with words that indicated that you know nothing about physics and believe in Invisible Gnomes ?</description>
		<content:encoded><![CDATA[<p>You can engage in them, Tom.  And you were&#8217;t asked to leave.  I asked you to do a minimum of thinking and educating yourself before shooting off at the mouth. Would you come onto a blog dedicated to physics and criticize a post with words that indicated that you know nothing about physics and believe in Invisible Gnomes ?</p>
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		<title>By: Tom</title>
		<link>http://thesocietypages.org/socimages/2009/05/13/pepsi-for-men-wolverines-pepper-spray-vikings-and-venom-of-course/comment-page-1/#comment-34954</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Thu, 14 May 2009 17:17:45 +0000</pubDate>
		<guid isPermaLink="false">http://thesocietypages.org/socimages/?p=9143#comment-34954</guid>
		<description>I appreciate being given an answer.  I don&#039;t appreciate the sexist condescension in your reply.  (&quot;Dudely co-bros&quot;? Really?)

Well, enjoy your private party, I guess.  I know I wasn&#039;t invited, so I suppose I can&#039;t complain about being asked to leave.  I will say that it strikes me as strange to make these sorts of glancing observations -- ones that presume so much that no one who couldn&#039;t (or wouldn&#039;t) make them on their own is able or allowed to engage with them.  What&#039;s the point?

But hey, it&#039;s a big internet, do what you want.</description>
		<content:encoded><![CDATA[<p>I appreciate being given an answer.  I don&#8217;t appreciate the sexist condescension in your reply.  (&#8220;Dudely co-bros&#8221;? Really?)</p>
<p>Well, enjoy your private party, I guess.  I know I wasn&#8217;t invited, so I suppose I can&#8217;t complain about being asked to leave.  I will say that it strikes me as strange to make these sorts of glancing observations &#8212; ones that presume so much that no one who couldn&#8217;t (or wouldn&#8217;t) make them on their own is able or allowed to engage with them.  What&#8217;s the point?</p>
<p>But hey, it&#8217;s a big internet, do what you want.</p>
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