Those scamps at Patrón have come up with the following ad from their ” Some Perfection Is Debatable” campaign:
The following items apparently all represent perfection (debatably):
1. X-Ray Glasses: Dresses, locker rooms, bathroom stalls…the possibilities are limited only by your desire to look at the naked bodies of unconsenting women!
2. PMS Patch: Finally, a treatment for women whose behavior is intolerable because their hormonal levels are closest to men’s.
3. Shopping Harness: Presumably this would prevent shopping for girly stuff like purses and tampons. Buying video games and flat-screen TVs would be unaffected by the Harness. (When I pointed this out in class, a student told me “Women shop. Men purchase.”)
4. Silent Clone: At last, a woman who will only engage in sexual and domestic chores, without all of that troublesome talking!
5. Anti-Cuddling Device: Because after a rigorous, masculine bout of penile-vaginal intercourse, the last thing you want to do is something as gay as cuddling, am I right?
In addition to the obvious points the ad attempts to make about the inferiority of the feminine, it might be useful in a discussion about the smirking, elbow-in-the-ribs assumptions that are often a part of the enforcement of masculinity.