Comments on: Gender in a Complimentary Flight Magazine

By: Sandra

Sandra — Tue, 24 Feb 2009 22:50:18 +0000

Sorry, typo:
“but the men are also more likely to respond to the women poll-takers on men.”
should be
“but the men are also more likely to respond to the women poll-takers THAN men poll-takers.”

By: Sandra

Sandra — Tue, 24 Feb 2009 22:49:23 +0000

I’m not a social scientist by profession like the rest of you guys, but I do remember being taught in my undergrad speech department classes that, for instance, in studies on gender effects, when asked to fill out surveys on the street by either a male or a female, women are more likely to respond to the women poll-takers, but the men are also more likely to respond to the women poll-takers on men.

So perhaps the marketing move behind the photograph in this dating service ad was based on the idea that, women appeal to women, and women appeal to men. Hence, the women in the image. It could be the women are intended to see themselves in the photos, as people using this service, and men are intended to see the women as possible dates. And NOT that they are intending to market only to men, so they show photos of women.

By: OP Minded

OP Minded — Fri, 20 Feb 2009 14:01:38 +0000

My brother has been in the dating service industry for about 10 years and he tells me that their internal research on this stuff is compelling and very very clear. In searching for a date on a dating service:

95% of women care most about 1) Educational level, and 2) Income.
95% of men care most about 1) Looks, and 2) Weight.

Other issues come in to play later in the process, but at the beginning, this is what most of the folks are looking for.

By: eli osaurus

eli osaurus — Fri, 20 Feb 2009 01:30:57 +0000

…….and what about those single, successful, stylish, committed non heterosexual professionals?

By: Posts about singles and related topics » Archive » GENDER IN A COMPLIMENTARY FLIGHT MAGAZINE

Wed, 18 Feb 2009 21:00:27 +0000

[…] Sociological Images put an intriguing blog post on GENDER IN A COMPLIMENTARY FLIGHT MAGAZINEHere’s a quick excerptBri A. sent sent in photos of two ads found in complimentary magazines provided on a recent flight she took (she doesn’t remember the names of the magazines). Both have some interesting gender aspects. The first is for Magnolia Hotels: Notice the suggested reasons women might be visiting the hotel: party, wedding, reunion, shopping, weekend, date, meeting, girl’s night, skiing (maybe? They’re light purple…). For men: big contract, date, presentation. Bri says, The only professional wo […]

By: Jay Livingston

Jay Livingston — Wed, 18 Feb 2009 18:12:51 +0000

Maybe only men are “clientele” because women don’t pay for the service.

The repeated mention of “commitment” along with “eligible” and “bachelor” suggests that the service is trying to screen out married guys. I assume that these code words speak to a concern of women, a concern possibly raised by experience.

By: Joan of Archetype

Joan of Archetype — Wed, 18 Feb 2009 16:20:19 +0000

Ooh gotta love that she'll be "of substance and style.

By: Lost Left Coaster

Lost Left Coaster — Wed, 18 Feb 2009 14:27:16 +0000

I noticed that ad on a recent flight…it seems to be a staple of in-flight magazines. I noted the sexist payment arrangement…men pay, while women join for free. That is both sexist against men (making them the sole payer) and women (making them obviously the junior partner in the arrangement, because they are not paying, but rather waiting for that right man to come along and pick them). What a bizarre, old fashioned arrangement.

By: Sociological Images » GENDER IN A COMPLIMENTARY FLIGHT MAGAZINE - ezineaerticles

Sociological Images » GENDER IN A COMPLIMENTARY FLIGHT MAGAZINE - ezineaerticles — Wed, 18 Feb 2009 12:02:55 +0000

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