Taylor D. sent in a link to a collection of vintage ads that includes this one:

From Vintage Ads:

6a00d83451ccbc69e2011571f29c13970b

Holly M. sent us this one:

chubbiesad

NEW! Larry Harnisch, of The Daily Mirror, sent us this one:

-1

The fact that these girls were considered “chubby” is only slightly more distressing than the fact that polyester blends were considered fashionable.

What do they call sizes for “larger” kids these days? I know they don’t say “chubby,” but I don’t think they use the “plus-size” term for kids–am I wrong? Is there a standard industry term?

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