Comments on: Motrin’s Idea of Motherhood

By: Staceyjean

Staceyjean — Mon, 19 Dec 2011 02:08:00 +0000

I dont think the add referring to fashion in the sense of skinny jeans and and the A-Line but more like the psychology/medical fashion that in the early 80’s told parents that babies should be put to sleep on their backs and then in the late 80’s told parents that babies should be put to sleep on their chest and then in the 90’s started the “back to sleep” campaign saying again that parents should put their babies to sleep on their backs. Nobody is putting their baby to sleep on their backs so that they look fashionable and few (if any) moms are wearing their babies to look cute. However the credibility and capability of young moms is always questioned and every young mom wants to look like they know what they are doing so that they don’t get tormented by their mother in law.
The add displays alot of different information and perspectives in 43 seconds. Taken at its meat is there really a mom here who is going to say that they have never had their back, joints, muscles ache? And its advertisement who really cares that much?

By: Viral Content and Collective Action » Sociological Images

Viral Content and Collective Action » Sociological Images — Sat, 12 Jun 2010 16:32:03 +0000

[…] read about fights against the Obama sock monkey, a Target ad, Mr. Wasabi, Frito Bandito, Motrin’s idea of motherhood, and the […]

By: Scott

Scott — Fri, 18 Dec 2009 18:38:41 +0000

Eh, as ineffective as pulling advertisements actually is in changing the way advertisements are made regarding these sorts of things, at least Motrin had the good sense to do it. I can think of a few other pharmaceutical corporations which might just say “We’re sorry we hurt you, maybe you should take more of our painkiller to dull it.”

By: Andrew Ferguson

Andrew Ferguson — Wed, 19 Nov 2008 18:42:50 +0000

“The message was, essentially, ‘Suffer for fashion, ladies! Motrin will help!'”

I thought their message was closer to ‘So you’ve already decided to suffer for fashion, ladies? Motrin will help!’

“The ad trivializes motherhood (threatening to reduce it to fashion)”

I take it you’ve never been to Yaletown or Kitsilano in Vancouver? Motherhood was reduced to a fashion statement in west coast yuppie neighborhoods a couple years ago.

By: Grump Girl

Grump Girl — Wed, 19 Nov 2008 16:41:09 +0000

I thought this was a condescending and patronizing way to portray motherhood. especially that assertion at the end, that all mothers are “crazy.”

you know, they could’ve just said, thank you mothers, for doing all that you do, and here, take some motrin for a little help.

By: Jan Andrea

Jan Andrea — Wed, 19 Nov 2008 14:01:43 +0000

Thanks for addressing this :) I’m a woman who’s also a babywearing mom (the latter is not my primary identifier — it irks me somewhat how many women on parenting forums have IDs like “Mom21gr8kid” or “TaylorsMama” or the like, as though they don’t have any other identity, but I digress…) and this ad just felt stupid to me. I wasn’t *offended* as such; I can see that they were trying to be cute and tongue-in-cheek about it, but wow, did they ever miss the boat!

Babywearing International did a great followup letter to Motrin: http://www.babywearinginternational.org/pages/motrinresponse.php