Interesting.

(I’m not opposed to people wearing high heels, but if they hurt and you still want to wear them, surely the sane response is “wear comfy shoes to walk in and put your heels on when you get there”, not “take a painkiller so you won’t notice the damage you’re doing”.)

Basically, mums wear their babies b/c it makes them look like “an official mom” even though it hurts their neck, back & hips. Niiice…b/c mums are too stupid to, say, do research on how to properly carry a baby if what we’re trying isn’t working for us. And all mums who wear their babies are just posers trying to follow a trend.

I’ve since felt there’s something condescending in that phrase, as it is automatically translated in my head to say “I don’t know what you want me to do, so here’s a generic meaningless phrase I was taught that should shut you up”.

1. Walking in high heels
2. Pushing a stroller
3. Carrying a purse

all of which are everyday activities for many women.

It’s nice to have it publicly recognized that all of these things can cause pain. But it’s really, really unnerving to have that pain normalized in these ads by their tone of sympathy–”here, we all have to go through with this, just take a pill and you won’t mind so much”–instead of criticized.