Gillian sent us a series of overtly sexist Polish commercials for MOBILKING. Gillian says:
MOBILKING is a newest Polish cell phone operator. It is advertised as a telephon [company] for “real men only”, implying that it’s not for “girly chit-chats”, but rather for “serious bussines talks” (meaning talking about breasts, cars and beer).
Gillian tells us that, after complaints, the commercials were pulled, but after the negative publicity they went viral and gave the cell company more publicity than ever.
[youtube]http://www.youtube.com/watch?v=Q2LBaJB5RT4[/youtube]
Two more of the commercials show a hyper-sexualized woman putting on football gear and a mechanics uniform and asking “But can she play like a man?” and “But can she fix anything like a man?” respectively. The answer is, of course, “no.”
Comments 4
gillian — November 13, 2008
Glad you put that up. It's really disgusting and sends a horrible message.
Anonymous — November 13, 2008
Umm, well if I were in a bikini chopping down trees or fighting fires or shooting a gun, I might be a little awkward too (although not that clumsy and ditsty still).
christopher robin — November 13, 2008
When companies want to sell "women's" products (detergent! fabric softener! pasta sauce!" men are depicted as childlike and inept. When companies want to sell products to men (cars! beer! deoderant!) then women are depicted in the same way. Is driving a wedge between genders and exaggerating sexual powerplay the only way advertisers can sell their product?
tracy — November 22, 2008
Seriously? chris robin, i agree, but also it's appaling that it's ok to make the man an idiot, but you ever try to use womens sexuality and it's disgusting. people take these things too seriously.