Comments on: Unilever Selling Skin Lightening Cream to Men

By: this is just WRONG! - Page 2 - Christian Forums

this is just WRONG! - Page 2 - Christian Forums — Tue, 10 Aug 2010 05:45:21 +0000

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By: Matthew Pantera

Matthew Pantera — Thu, 03 Jun 2010 22:28:14 +0000

This blog is helpful for me to select the right product.

By: Tumor

Tumor — Sat, 26 Dec 2009 18:06:43 +0000

I find it extremly ironic that white people in America by products to darken their skin and people in India buy products to lighten their skin. Unilever seems to be the only one benefitting.

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Sat, 26 Dec 2009 15:41:27 +0000

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By: lulu

lulu — Sun, 08 Mar 2009 17:06:38 +0000

The wording in both ads is similar, emphasizing that a man shouldn’t secretly apply girls’ fairness cream. The arrows show how a man’s “tough skin” is affected by the double strength men’s cream. The second ad says that this toughness is due to shaving. It also says that a man should “live openly”, presumably avoiding the shame of using girly products.

By: Juuro

Juuro — Thu, 26 Feb 2009 12:37:52 +0000

An additional thing that struck me was what I read as Europeanization being a selling point; the models are shown as getting a shade or two more pale in their skin color — which is possibly what the “fair” in the product name refers to. The North European beauty ideal has become global, it would appear.

By: Esme

Esme — Thu, 06 Nov 2008 23:55:58 +0000

Doesn’t Unilever also own Dove? If so, this is just more confirmation to me that the Dove Real Beauty campaign is total self-serving crap (see also: Axe ads)