This New York Times article discusses the cigarette industries co-optation of nascent feminism. Hat tip to Jezebel, where Sadie writes:
In the early 20th century, smoking was regarded as unladylike. In the 1920[s], realizing they were missing out on millions of potential customers PR expert Edward Bernays encouraged the American Tobacco Company to play on women’s nascent sense of modern independence… and the smoking feminist was born!
Also in co-opting feminism: make-up, more make-up and, of course, botox; cars and bras; more cigarettes; cleaning products, eyeglasses, and pants; diamond rings; credit cards, cigarettes, and cars; easing kitchen duty; and fashion (I think).
Comments 11
“THE SMOKING FEMINIST” | Credit — October 15, 2008
[...] and the smoking feminist was born! Also in co-opting feminism: make-up, more make-up and, Source Blogs about [...]
About Page « Emergent Culture — October 22, 2008
[...] and qualities of information streams coming at us. Learn about the undesirable, unconscious and debilitating effects of cultural [...]
Emergent Culture - ABOUT EMERGENT CULTURE — November 8, 2008
[...] and qualities of information streams coming at us. Learn about the undesirable, unconscious and debilitating effects of cultural [...]
Navy Women (Re)defined » Sociological Images — November 25, 2009
[...] posted before about the use of female empowerment to sell products (see here, here, here, here, here, here, here, here, here, here, here, here, here, and here). In all of those instances, [...]
Marketing Cigarettes to Men » Sociological Images — November 25, 2009
[...] in the past about how cigarettes have been marketed to women: as ways to lose weight, a form of personal liberation (more examples of this marketing theme here and here) as a way to calm down stressed moms, and [...]
Century of the ‘Self’ « chindo — June 13, 2011
[...] Lisa Wade, 2008, The Smoking Feminist [...]
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