That’s interesting! The source where I found them did not include the fourth page. If you know where I can find it, please let us know and we’ll update the post.

I thought at the time that it was a clever and stylish way to campaign for increased condom use. After all, what condoms do is contain men’s ejaculate, so it is not necessarily wrong to focus on that particular aspect of sex in a condom advert. The link to champagne isn’t frivolous either – I always presumed it came after the tagline ‘celebrate sex’, with the operative link being celebration rather than the actual texture/nature of sperm.

Exaggerated? Sure, but when doesn’t this kind of advertising try to capture imagination by stimulating it with larger-than-life images?

I just think that was a way to portray sex without showing it. And the exaggeration it has better reasons: it catches people’s eyes and it is less… real, and in that way less offensive. Also, you wouldn’t be able to get ejaculation looking so nice. The thing they used is more aesthetic them cum. I think that is why they did 3 different ads showing the same thing.

And another thing, it says “join the fun at condom08.com”. I tried accessing the site but it seems it doesn’t exist, but anyways, that ad might be related to male condoms, so that might be a reason for showing the ejaculation.