When discussing the effects of residential segregation by race and class, I often discuss the way in which such segregation allows for targeted marketing. Next time you drive through an impoverished neighborhood, look at see what is being advertised. If research holds, you’ll see disproportionate marketing for cigarettes, alcohol, and junk food.
Darin F. sent in these 1970s ads in which McDonalds targets working class Black Americans (this is just a sample, see them all here). Please add comments! I think there is much to say!
