Re-Framing the Hummer

by Lisa Wade, Sep 10, 2008, at 02:47 am

This commercial reframes the Hummer driver, stereotyped as selfish, as selfless. Did this re-marketing effort succeed?

4 Comments

Tags: cars, disaster, discourse/language, environment/nature

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Lisa Wade, Ph.D.
Occidental College
Gwen Sharp, Ph.D.
Nevada State College
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Wendy Christensen, Ph.D.
Bowdoin College
Philip N. Cohen, Ph.D.
University of Maryland, College Park
Martin Hart-Landsberg, Ph.D.
Lewis and Clark College
Caroline Heldman, Ph.D.
Occidental College
Jay Livingston, Ph.D.
Montclair State University
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