“Less is More”

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by Lisa Wade, PhD, Aug 30, 2008, at 01:56 am

I took this picture of a “rapid weight loss” product at a Walgreens:

I think this product it all-too-clearly illustrates Jean Kilbourne‘s contention that, when it comes to women, “less is more.” Aspire to be a size zero. Aspire to be nothing. Aspire to be defined by what you lack.

1 Comment

Tags: bodies, bodies: diet/exercise industry, bodies: fat, gender, gender: bodies, gender: femininity

Heteronormativity

Conflating Health and Weight

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