Comments on: Redken for Men: Masculinizing Beauty Products

By: Hoopla

Hoopla — Wed, 01 Feb 2012 20:13:00 +0000

Male beauty products make me laugh. Is it so wrong for a man to want to look nice? Nope, he has to have some sort of invisible enemy he must defeat or control to justify buying these products.

By: Web Development

Web Development — Mon, 14 Mar 2011 06:25:18 +0000

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By: Satirizing Advertising for Men’s Personal Hygiene Products » Sociological Images

Sat, 10 Jul 2010 20:32:27 +0000

[...] are apes, body wash and sexual prowess, get yourself some gel girls, more shower products for men, beauty products for men, make-up for men, and “testees” needed for Tag products. var object = [...]

By: A Beauty Regime for the “New Man” » Sociological Images

A Beauty Regime for the “New Man” » Sociological Images — Mon, 08 Feb 2010 16:17:03 +0000

[...] other instances, we’ve seen hair products labeled things like “maneuver,” “retaliate,” “stand tough,” “work hard,”…; make-up for men named with terms like “power face mask,” “confidence [...]

By: “POWER,” “ROMANCE,” “LET’S DANCE!” » Sociological Images

Thu, 26 Nov 2009 09:58:14 +0000

[...] in dumb gendered marketing: Redken for men, make up for men, Frito Lay targets the ladies, nature versus the beast, it may be pink, but [...]

By: Sociological Images » “MAKEUP…BUT FOR DUDES” COMIC STRIP

Sociological Images » “MAKEUP…BUT FOR DUDES” COMIC STRIP — Mon, 02 Mar 2009 00:20:47 +0000

[...] wait. Nevermind. tags: beauty, gender, marketing| Permalink| WHAT WE’VE BEEN UP TO [...]

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By: Sociological Images » MARKETING SHOWER PRODUCTS TO MEN

Sociological Images » MARKETING SHOWER PRODUCTS TO MEN — Thu, 03 Jul 2008 03:59:21 +0000

[...] a recent post I discussed ways in which companies market beauty products to men, who traditionally aren’t [...]

By: 73man

73man — Tue, 01 Jul 2008 10:13:12 +0000

Garnier are currently running a campaign for both teenage boys (random sk8er dudes) and older men (Pierce Brosnan) on TV right now and what is noticeable is that the tag line at the end is spoken using a man’s voice as opposed to a woman’s: “Garnier, take care”. Sorry but could not find an online clip.

By: Tilly Bummie

Tilly Bummie — Mon, 30 Jun 2008 23:25:07 +0000

Yeah – my intro to wgs studies students have done some great analyses of beauty products over the years highlighting some of this stuff. For example, they have found that “masculine” products often pitch men’s bodies as machines or as urban warriors, with the products as tools or ammunition. Women’s bodies are often treated as mortal, frail and extensions of nature; the feminine products are pitched as the vital link between women and nature with a burst of technology to replace what was washed away by age. It has only gotten worse and more blatant and homophobic.

By: pharmacopaeia

pharmacopaeia — Mon, 30 Jun 2008 23:00:01 +0000

This reminds me a little of a local men’s boutique, “Manscape” (http://www.manscape.co.nz/) – tagline: ‘taking the ape out of the modern man’. The indication that good grooming is more ‘evolved’ sits with little asides throughout the site that there is nothing ‘girly’ about the products and services offered. The Man-icures are called ‘handy work’, their pedicures are deemed ‘foot maintenance’. The overall impression is that such grooming, normally a highly feminised thing, is masculine, assertive, and superior, never minding of course that regular treatments financially require the recipient to be of a certain socioeconomic status…

By: Josh R.

Josh R. — Mon, 30 Jun 2008 21:53:32 +0000

“Maybe it’s time we started embracing the natural beauty of all people. What would happen women stopped tweezing their eyebrows and threw out their makeup?”

Some other standard would be found to judge people. Same goes for men. Either it’s big burliness that defines you or makes you attractive or it’s something else; either way you’re going to be submitted to some standard. You, as an individual, might fare better under one or the other, but there will be someone else who doesn’t.

New boss, meet the old boss. Would those new standards be better/worse? Would a greater/smaller number of people be judged negatively? That’s an open question.

By: akamarkman

akamarkman — Mon, 30 Jun 2008 21:29:56 +0000

Missing my new fav: Jack Black Beard Lube (though this one seems somewhat tongue-in-cheek)

Also the equally ridiculous “AXE Detailer Shower Tool”

By: Wisaakah

Wisaakah — Mon, 30 Jun 2008 19:47:16 +0000

I can’t decide if that song is funny, or just very, very, very sad. Gender is a social construct – not a secondary sex characteristic! Messing with gender stereotypes will not magically make one’s balls disappear! It puts masculinity on an unstable platform. What would happen to manly men if suddenly all women stopped primping and preening and grabbed a tackle box? How would they define themselves? This kind of mind-set also puts a lot of pressure on men to 1) still be physically attractive, “burliness” being a part of said attractiveness, and 2) to do so without putting in any effort or even caring about attractiveness whatsoever. i.e., they must be naturally good-looking. Women, however, are allowed to mutilate (botox, surgery), tweeze, and cover themselves with paint in order to reach the ideal.

Maybe it’s time we started embracing the natural beauty of all people. What would happen women stopped tweezing their eyebrows and threw out their makeup?

By: Trevira

Trevira — Mon, 30 Jun 2008 17:34:56 +0000

Hi, I’ve never commented before but I’ve followed your blog for a while.

This phenomenon of marketing cosmetics to men really interests me. Just recently I’ve noticed a campaign here in the UK which pushes a moisturiser for men promising to make men’s skin ‘tough’ and ‘resilient’. It features a close up of an aggressive looking guy with his hand up, as if he was a rugby player (an unassailably macho sport here!) Its on a lot of bus stop stands here and I’ll try and take a picture to send next time I see one.

I suspect its probably the same product as they sell to women, only this time you buy it in a chunky black, squeezable tube instead of a pearly pink pot. With a blocky, bold typeface logo of course.