Comments on: Axe Does It Again

By: drd

drd — Wed, 17 Feb 2010 21:35:23 +0000

Pretty good ads for a product which smells like insecticide. . .

By: NIVEA BODYWASH AD TALKS BACK TO AXE ADS » Sociological Images

NIVEA BODYWASH AD TALKS BACK TO AXE ADS » Sociological Images — Fri, 27 Nov 2009 09:46:22 +0000

[...] men’s body washes, shaving creams, etc., by companies like Axe. [See Old Spice centaur, Axe blow job towel, Axe oral sex shower gel, Axe irresistible chocolate man and Axe converting Hillary Clinton [...]

By: Sociological Images » BEN AND JERRY’S: PROGRESSIVE AT ONE LEVEL, PURE CAPITALIST AT ANOTHER

Fri, 30 Jan 2009 07:16:29 +0000

[...] Axe, and (racist) Fair and Lovely products (examples here, here, here, here, here, here, here, and here). Don’t shoot the [...]

By: Cecil

Cecil — Thu, 13 Nov 2008 20:05:37 +0000

Do these towels come in any other race except white?

By: R.

R. — Fri, 20 Jun 2008 20:07:32 +0000

If my boyfriend wears Axe again I will probably hose him down violently. And I agree with Maddy, they need to improve their fragrances. It doesn’t attract women, if anything most women I know (myself included) are repelled by it.

By: marjie

marjie — Fri, 20 Jun 2008 01:41:43 +0000

unbelievable- I had no idea that Dove and Axe were owned by the same people. I’ll never buy Dove again haha… not that I do now though!

By: MW

MW — Fri, 20 Jun 2008 00:21:36 +0000

The fact that Unilever is behind both the Dove Real Beauty campaign and the Axe “You Will Get Laid campaign illustrates very neatly how they are trying to target toward different demographics [and also how unreflective they think their demographics are].

By: Maddy

Maddy — Fri, 20 Jun 2008 00:04:26 +0000

How about working on improving the actual fragrance instead of pumping out stupid ads?

By: Alicia

Alicia — Thu, 19 Jun 2008 22:15:22 +0000

It never ceases to amaze and sicken me this is the same company behind Dove’s “real beauty” campaign.