The latest in a long line of ads designed to conflate food and female sexuality is an ad for…Shredded Wheat with Strawberries?
I guess the strawberries increase the inherent sexiness of shredded wheat by about eighty thousand percent.
Shredded wheat was introduced to the public in 1893 at the Chicago World’s Fair; some first-time consumers dubbed it “shredded doormat,” an epithet that could apparently be applied to the man in the background who has clearly been cuckolded by a bowl of cereal. This ad provides a much-needed bridge between the “Men Are Humorously Helpless in the Kitchen,” and the “Men Who Can’t Satisfy Their Women Are Worthy of Ridicule” schools of thought.
And it’s all part of this balanced breakfast!
