Typical consumerist apologetics, I’m afraid. If someone points out a major problem in society, you can’t wave it away by saying, “hey, that’s just how our economic system works”, because our economic system was put together by a relatively small group of dead people, and living people can build a new one that serves our needs better. Besides, as someone noted earlier in the thread, the Dove ad is only “radical” from the “perspective” of the “mainstream”: their models still conform to roughly the same beauty standards and apparently the making of the ads is something like a dishonest softcore porn shoot. There’s nothing revolutionary here, except the implication of what we should do to Unilever and other megacorporations that set the agenda while teaching us how they want us to view our bodies and those of others.