Alex in Spain sent us some links to this safer sex ad campaign. I think the image below is particularly interesting. In the U.S. anyway, we rarely see safer sex principles being applied to oral sex. Also, I much prefer the musical instrument metaphor to the gun metaphor.
Notice that in all of these, the woman is a faceless body to have sex with, whereas the guy is presumably supposed to be cool because he’s wearing sunglasses. I’m not sure it’s an AIDS awareness campaign at all–I think it’s actually an ad campaign for Oxydo, and “protected” sex means wearing their sunglasses. They add the AIDS ribbon at the bottom to make a connection to anti-AIDS campaigns. See Copyranter’s discussion here. Did anyone else notice the musical score in the first image is for “The Magic Flute”?
So there you go, folks–polysemy in action. People read images differently, and not always as the creator intended. This might be a unique AIDS-awareness campaign, or it might just be an ad that makes a superficial nod to AIDS awareness.