In this commercial a cadre of communist icons are gathered in a delapidated estate. Fidel Castro approaches Karl Marx and Che Guevara. Che says: “It’s time for a new revolution.” Karl says: “It’s about what people need.”
And the last line, according to googe translation German-English, says: “The first estate, which everyone can afford.”
A great example of something we’d NEVER see in the U.S.
Found here. Thanks to Miguel for the image and the translation!
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 5
Anonymous — April 19, 2008
There are more famous people in the video than you've mentioned, and not all are communists.
Lisa — April 19, 2008
Interesting observation! Who are they? And what do we make of that?
marcel m. — April 19, 2008
They are not all communist, but they are all revolutionaries, it's not trying to transmit communist sentiment, but that the low cost of the car is revolutionary, or at least that's what I understood
Sociological Images » REPLACING ACTIVISM WITH CONSUMPTION — August 4, 2008
[...] also this commercial that uses pro-communist sentiment to market a car. addthis_url = [...]
Sam — January 10, 2010
About the last line:
Kombi = station waggon