These three ads for yogurt ran in Brazil. They are supposed to inspire revulsion. Their tagline is:
“Forget about it. Men’s preference will never change. Fit Light Yogurt.”
Many have commented that these women look hot, not repulsive. So the images might be useful for inspiring a discussion about polysemy and the fact that advertisers can’t control how their images are perceived.
Alternatively, they might work differently in Brazil than the U.S. Any thoughts?