Since most of us only consume the media aimed, more or less, at us, we rarely see how the same product is often marketed very differently to different audiences. These two ads (found here) are for the “general market” and the gay male market respectively. They tell a story about how the advertisers perceive straight and gay masculinities.
Text: “When you walk into a bar, you’re on stage. Good luck.”
Text: “It’s a bar, not a catwalk. Good luck.”
