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	<title>Comments on: Ethos Water: Another Example of Consumption Marketed as Social Activism</title>
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	<description>Sociological Images encourages people to exercise and develop their sociological imaginations with discussions of compelling visuals that span the breadth of sociological inquiry.</description>
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		<title>By: Sociological Images &#187; Should Marketing Principles Be Applied to Disease?</title>
		<link>http://thesocietypages.org/socimages/2008/03/22/ethos-water-another-example-of-consumption-marketed-as-social-activism/comment-page-1/#comment-53118</link>
		<dc:creator>Sociological Images &#187; Should Marketing Principles Be Applied to Disease?</dc:creator>
		<pubDate>Thu, 11 Jun 2009 06:57:55 +0000</pubDate>
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		<description>[...] discussed the commodification of activism extensively (see here, here, here, here, and here) and so I&#8217;m going to skip this point.  Instead, I&#8217;d like the ask the [...]</description>
		<content:encoded><![CDATA[<p>[...] discussed the commodification of activism extensively (see here, here, here, here, and here) and so I&#8217;m going to skip this point.  Instead, I&#8217;d like the ask the [...]</p>
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		<title>By: White Women Will Save Your Babies &#171; afronautical</title>
		<link>http://thesocietypages.org/socimages/2008/03/22/ethos-water-another-example-of-consumption-marketed-as-social-activism/comment-page-1/#comment-2475</link>
		<dc:creator>White Women Will Save Your Babies &#171; afronautical</dc:creator>
		<pubDate>Tue, 05 Aug 2008 19:23:55 +0000</pubDate>
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		<description>[...] Edit: As some have pointed out there is also the deterministic motherhood thing going on in this commercial.     [...]</description>
		<content:encoded><![CDATA[<p>[...] Edit: As some have pointed out there is also the deterministic motherhood thing going on in this commercial.     [...]</p>
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		<title>By: Sociological Images &#187; THE WHITE WOMAN&#8217;S BURDEN</title>
		<link>http://thesocietypages.org/socimages/2008/03/22/ethos-water-another-example-of-consumption-marketed-as-social-activism/comment-page-1/#comment-2174</link>
		<dc:creator>Sociological Images &#187; THE WHITE WOMAN&#8217;S BURDEN</dc:creator>
		<pubDate>Fri, 11 Jul 2008 10:51:24 +0000</pubDate>
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		<description>[...] of course, is another instance of activism by purchase, which we discussed at length on this blog. Why doesn&#8217;t Pampers just buy some babies some vaccines? Wouldn&#8217;t that be [...]</description>
		<content:encoded><![CDATA[<p>[...] of course, is another instance of activism by purchase, which we discussed at length on this blog. Why doesn&#8217;t Pampers just buy some babies some vaccines? Wouldn&#8217;t that be [...]</p>
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		<title>By: Sociological Images &#187; Save the Ta-Tas: Fight Breast Cancer</title>
		<link>http://thesocietypages.org/socimages/2008/03/22/ethos-water-another-example-of-consumption-marketed-as-social-activism/comment-page-1/#comment-1108</link>
		<dc:creator>Sociological Images &#187; Save the Ta-Tas: Fight Breast Cancer</dc:creator>
		<pubDate>Tue, 13 May 2008 04:30:51 +0000</pubDate>
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		<description>[...] attention to a worthy cause. And yet it&#8217;s another example of consumption as activism (see here, here, and here; there are other examples if you search under the &#8220;activism&#8221; tag). I [...]</description>
		<content:encoded><![CDATA[<p>[...] attention to a worthy cause. And yet it&#8217;s another example of consumption as activism (see here, here, and here; there are other examples if you search under the &#8220;activism&#8221; tag). I [...]</p>
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