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Sexism in commercials is sadly just so, well, typical. But every once in a while a commercial comes along that goes above and beyond, like this one from Hungry Man. Take note of the ending where the Hungry Man meal crushes the feminized fruit drinks.

This commercial has multiple layers of sexism. One is obviously gendering food choices. Why are healthy foods (fruit and yogurt) feminized and unhealthy meat and potatoes in large quantities (sans green vegetables) associated with masculinity and being tough? And what kind of prescriptions about class and work are made as well? Why are these blue collar “working men” when drinking fruit shakes and health drinks are typically associated with white collar, upper class women (and men)?

As the commercial says… you are what you eat.

I wonder why a recent study found that “the gender divide starts over dinner.”

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