These advertisements, the first two for a brand of jeans called Apple Bottoms, all fetishize black women’s behinds:


Underneath Beyonce’s name it says: “The body, the booty, the backstabbing.”

In this two-page spread, the body isn’t necessarily black… but it might be an interesting question as to whether the viewers assume, or might be expected to assume, it is.

Text:

MY BUTT is big
and round like the letter c
and ten thousand lunges
have made it rounder
but not smaller
and that’s just fine.
It’s a space heater
for myside of the bed
It’s my ambassador
to those who walk behind me
It’s a border collie
that herds skinny women
away from the best deals
at clothing sales.
My butt is big
and that’s just fine
and those who might scorn it
are invited to kiss it.

I think it’s interesting the way this poem pits “skinny women” against women with a big butt… so valorizing the big butt but only by taking down the skinny (white?) girl.

Divide and conquer.

You might pair these images with this post about a Pilates DVD.

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