I found this ad in the January 2008 copy of Ladies Home Journal. It’s for an organization that’s called The Smile Train. It performs surgeries to correct cleft palates in the developing world.

What I think is interesting about this fundraising ad is that we, the potential contributors, are clearly supposed to find this child totally disgusting: “Imagine living your entire life looking like this…” We’re supposed to pity this child not because he’s hungry or has no access to clean water or might be caught in a civil war, but because of how he looks.

Related Posts Plugin for WordPress, Blogger...