She Writes

Here I sit contemplating equality, the topic of a panel I’m on tomorrow, surrounded by jubilant Bears fans streaming out from Soldier Field. My partner and twins are busy visiting penguins, dolphins, and whales, while I’m illegally parked, waiting in my car. Who else but a non-jock family (and recent Midwest transplants) would head for the Shedd Aquarium on a day when the Bears were playing on home turf next door? For my New York friends, this is equivalent to shopping at Macy’s during the Thanksgiving Day Parade, hoping for a place to park.

Pondering the question, “Is what you do about equality, liberation, or both?” in such an atmosphere feels a bit like being teleported to the 50 yard line and declaring to the crowd, “Which way to the fish?”

And in truth, that’s also what it feels like to be concerned about women’s “equal” or even “equitable” representation on the page, in the media, or online at a moment when the media conversation about women is focused on whether Lena Dunham is a child molester, whether Kim Kardashian is a feminist icon, and whether the word “feminist” itself should be banned. The noise from the crowd threatens to drown out everything else.

And yet. I’ve been caught up with the question of women’s representation for a few decades, and with the question of women’s “equal” representation on the page now for a while, through my work with two initiatives—one focused, for starters, on changing the gender ratio of bylines at the world’s opinion forums (The OpEd Project) and the other on disrupting publishing by creating supportive community and, later, “a third way” (She Writes / She Writes Press). Tomorrow’s panel is asking me to interrogate, with precision, what all that effort means.

So allow me, while Bears fans leap over my car and my family enjoys the fish, to think about these and some related ventures together, and out loud.

The OpEd Project (founded in 2008), She Writes (2009), and VIDA, also known as Women in Literary Arts (2009), emerged in the wake of the creation of the Women’s Media Center (2005), an organization that “makes women visible and powerful in the media” and works with the media “to ensure that women’s stories are told and women’s voices are heard,” and in the wake of the earlier Women in Media and News (2001). All these initiatives assume that, in VIDA’s phrasing, “voices change worldviews, and those voices should be multiple and varied.” My OpEd Project sisters and I, in the words of our mission statement and our founder Katie Orenstein, “envision a world in which the best ideas—regardless of where or whom they come from—will have a chance to be heard and shape society and the world.” Kamy Wicoff and I, in our She Writes credo, believe in “empower[ing] and amplify[ing] the voices of women and girls who have not otherwise have been heard” and “in building a platform upon which all of us can stand.”

How do these ventures seek to accomplish these goals? They “increase critical attention to contemporary women’s writing” and “further transparency around gender equality issues in contemporary literary culture” (VIDA). They protest the omission of women’s writing from the pages of career-making journals (VIDA) and from the front-door forums that feed other expressions of thought leadership, punditry, and public influence (OEP). They forge relationships with editors and media institutions that share the mission of changing who narrates the world (OEP). They disrupt the very system they believe excludes women (and others more traditionally without ‘connections’) by creating an alternative press (SWP, led by Kamy and the indomitable Brooke Warner).

And in this multi-faceted fight for women’s share and shaping of public voice, what constitutes a quest for equality and what constitutes a quest for liberation? Feel free to share thoughts here, if you have them.  Join us* at Roosevelt University tomorrow, if in Chicago, and tune in later to an NPR station (I’ll post the link here in this space) for more.

*Fellow panelists are:

Jill S. Tietjen, President, Board of the National Women’s Hall of Fame; Author “HerStory: A Timeline of Women who Changed America,” electrical engineer and CEO of Technically Speaking; Inductee of Colorado Women’s Hall of Fame

Carol Adams, PhD, President and CEO, DuSable Museum of African American History; Ebony Magazine’s “Power 100,” Crain’s “2012 List,” the Illinois Arts Council Governor’s Award in the Arts, and the Outstanding Humanitarian Award from the NAACP

Cecilia A. Conrad, PhD, Vice-President, MacArthur Fellows Program; chairs the Congressionally mandated Committee on Equal Opportunities in Sciences and Engineering, an advisory committee to the National Science Foundation; Author “African Americans in the U.S. Economy”

Marjorie Jolles, PhD, Associate Professor and Acting Director, Women’s and Gender Studies, Roosevelt University, Author “Fashion Talks: Undressing the Power of Style”

Moderator: Betty M. Bayer, PhD, Senior Fellow, The Martin Marty Center, University of Chicago; Professor, Women’s Studies, Hobart and William Smith Colleges

Co-sponsored by Roosevelt University, Hobart and William Smith Colleges, Illinois Institute of Technology, Shimer College

PS. Go Bears!

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Attention all those of you writing a book…

In this age of the social author, those writing for broader audiences need to see themselves as disseminators of spreadable messages and sticky ideas. But how do we best position ourselves as substantive public spokespeople? What do editors really mean when they say “platform,” and how can serious writers, often more focused on content than sell, tell (and sell) the story of our expertise? How does one craft an authentic public identity by connecting connect story, self, and idea?

These are some of the questions we’ll be tackling in a 3-week webinar series I’m leading at She Writes, Thought Leadership for Writers! on Oct 1, 8, 15 @4pmPT/7pmET. Special guests Susan Cain (bestselling author of Quiet) and Christina Baker Kline (bestselling author of myriad works of nonfiction and fiction) will join me, and She Writes Press publisher Brooke Warner will be hosting. Here’s a taste, from the free sample I offered last week. The full-fledged description is below. I hope some GWP and TSP readers will join me. And thanks, too, for passing it along.

3-WEEK WEBINAR – THOUGHT LEADERSHIP FOR WRITERS!

Storytelling is the writer’s superpower. But often, we feel far less adept when it comes to broadcasting the public story of our self and our idea.  Whether we call it presence, platform, or public thought leadership, the need is the same: behind every successful author is a compelling idea to share—and the compulsion to be heard.

Join us for this 3-week online seminar with Deborah Siegel, one of the co-founders of She Writes. Siegel is an author, blogger, journalist, TEDx speaker, and coach who has tested the waters of platform-building firsthand. She  will change the way you think about platform by showing how thought leadership can organically unfold.

Join Deborah and two guest speakers (more details below) to harness your ideas and strategize an action plan that works. REGISTER HERE.

DURING THIS WEBINAR SERIES YOU WILL LEARN:

•    Ten things genuine (as in sincere!) thought leaders do
•    The power of authenticity, generosity, and “test balloons” when building your path to presence
•    How to decide which social media platforms work best for you
•    How to work on multiple planks simultaneously, without losing sleep
•    What your first, or next, step toward your Public Thought Leadership Action Plan might be
•    Why platform is a marathon, not a sprint
•    How to break through your sense of social media overwhelm
•    Best practices from leading fiction and nonfiction writers who publicly and successfully interweave self, book, and idea

CLASS 1 (Oct 1). Behind Every Successful Platform Is an Idea Worth Spreading

Special Guest: Susan Cain, bestselling author of Quiet and renowned TED speaker
• “Thought leadership,” a term historically applied to innovators in business and now cavalierly applied to anyone with a Twitter account, has become an essential element of authorial platform building. But what does “thought leadership” mean, and what does it have to do with writing, and selling, a book?  How can writers create authentic platforms that distill and spread the essence of their best self and their best ideas? We’ll start the session by learning from a master: Susan Cain.

Optional assignment: Why Me (a 1-pager describing your platform)

CLASS 2 (Oct 8). What’s My Platform? A Builder’s Guide, Board-by-Board

• The dictionary defines “platform” as follows: 1. Stage for performers or speakers 2. Flat raised structure 3. Particular policy of party seeking election 4. Opportunity for doing something. In Class 2, we’ll break it down, board-by-board, and discuss strategies for beginning or continuing our build.

Optional assignment: Thought Leadership Action Plan

CLASS 3 (Oct 15). Do’s and Don’ts: Thought Leaders Made and Born

Special Guest: Christina Baker Kline, bestselling author of Orphan Train and myriad other books
• In Class 3, we’ll take a tour through some of the most exciting current examples of author platforms and why they work. We’ll look at those who use a book to build their brand/business, and those who use a brand/business to build their book. We’ll end with targeted tips from another master, one who traverses fiction and nonfiction: Christina Baker Kline.

REGISTER HERE.