Archive: Mar 2015

Certification programs have become a common way to assess corporate social and environmental responsibility, but do these third-party rating programs actually change business practices?

Amanda Sharkey and Patricia Bromley investigated how involvement in an environmental evaluation program, the quality of a firms’ rating, and the ratings of peer firms are associated with actual pollution levels. They found that ratings programs affect the individual companies involved as well as their wider network of peer companies. Just as there are social pressures and norms to be environmentally friendly in communities and friend groups, firms also seem to bow to peer pressure.

Sharkey and Bromley collected data on thousands of public companies using KLD Research and Analytics, Inc. (an influential leader in socially responsible investing) evaluations and EPA data on toxic pollution emissions. They found that corporations with more “rated” peer companies are more likely to reduce their own emissions and that the impact depends on the degree of competition and regulatory oversight in the industry. The ratings numbers also mattered, as firms with higher positive peer ratings had greater emissions reductions.

In short, private third-party rating programs can tangibly improve environmental and social outcomes, so long as organizations anticipate the ratings will impact their competitive edge, profit margins, and corporate culture. While Sharkey and Bromley caution that monitoring and rating can’t replace laws and regulation, the ratings may still play an important role in bringing about social and environmental change.

Photo by Matthew G//Flickr CC
Photo by Matthew G//Flickr CC

A lot of ink has been spilled investigating “mass incarceration,” the massive expansion in the scope of punishment and its subsequent social consequences. However, the largest arrest categories are for crimes below a felony level, which do not elicit a prison sentence. These “lower-level” criminal justice encounters involve misdemeanors or infractions of noncriminal codes. Issa Kohler-Hausmann, using over 2 years of field work in a New York City criminal court, investigates how “misdemeanor justice” – the criminal justice processing of lower level offenses – represents a form of social control, even though the majority of these sub-felony cases do not result in either a finding of guilt or a formal punishment.

Kohler-Hausmann argues that the criminal justice system extends its net of control through misdemeanor level cases through three techniques: marking, procedural hassle, and performance. The first procedure, marking, is an official mark on the defendant, most often in the form of a temporary rap sheet (which can be dismissed after a period of time). The mark allows the authorities to keep temporary “tabs” on the defendant, and restricts the defendant’s travel and immigration. Further, all open criminal matters in New York are accessible to the public through an online database. This can increase the stigmatizing reach of the criminal mark, as employers and landlords can access this data.

The second form of misdemeanor control, procedural hassle, involves the institutional “hurdles” necessary to obtain the dismissal of the mark. Defendants have to conform to the institutional demands of the court, for example, a mandatory court appearance (or a number of them) is accompanied by stress, lost work, child care costs, and often the neglect of other opportunities in order to comply with court dates. Additionally, the time from arrest to dismissal is defined by numerous encounters with state authority, which demand a level conformity and obedience.

The final penal technique offered by Kohler-Hausmann is performance. The threat of a lasting criminal mark and the demands of criminal justice procedures require the defendants to comply with the demands placed on them. For example, the performance of community service is a common prerequisite for a case dismissal. Overall, these techniques allow the criminal justice system to track and discipline alleged low-level offenders without the formal punishment of parole, prison, or jail, widening the system’s net of control.

In the United States, men and women tend to make decisions about how to divide unpaid work in their household and whether and what kind of work to do without the sorts of work-family supportive policies found in many other countries. This leads to gendered patterns of paid and family work and contributes to gender inequality (although these patterns also vary by education and social class). If people weren’t constrained by the lack of policy supports, would they choose egalitarian spousal relationships? A new paper shows most young people would.

David Pedulla and Sarah Thébaud use a survey experiment to query a sample of young, unmarried, men and women in the U.S. They ask how respondents would like to structure their future relationships as a way to study egalitarian attitudes without confounding the results with the current circumstances of older or married respondents.

When forced to choose among these three ways to structure future work and family life without an egalitarian option, women with any college and men with a high school degree or less are most likely to choose a neotraditional relationship structure:

  • Self-Reliant: “I would like to maintain my personal independence and focus on my career, even if that means forgoing marriage or a lifelong partner.”
  • Neotraditional (Men), Counter-Normative (Women): “I would like to have a lifelong marriage or committed relationship in which I would be primarily responsible for financially supporting the family, whereas my spouse or partner would be primarily responsible for managing the household (which may include housework and/or childcare).”
  • Counter-Normative (Men), Neotraditional (Women): “I would like to have a lifelong marriage or committed relationship in which I would be primarily responsible for managing the household (which may include housework and/or childcare), whereas my spouse or partner would be primarily responsible for financially supporting the family.”

In the absence of an egalitarian option, many college educated men choose a neotraditional relationship structure; about the same amount prioritize their own independence and career over that of a potential spouse, even if it means foregoing such a relationship. Perhaps reflecting the instability and inadequacy of their own jobs or that of potential spouses, women with a high school degree primarily choose relationship structures that prioritize their own careers, either as self-reliant or counter-normative.

Things change when respondents are given the option of choosing an egalitarian relationship structure where responsibility for household work and paid work are shared between spouses:

  • Egalitarian: “I would like to have a lifelong marriage or committed relationship where financially supporting the family and managing the household (which may include housework and/or childcare) are equally shared between my spouse or partner and I.”

Once the egalitarian option is added, it is the predominant relationship structure chosen, across gender and education categories. The authors find no evidence that the odds of desiring an egalitarian relationship vary by gender or education in a meaningful way.

The patterns are similar when a prompt about supportive work-family policies is added; the percentage choosing egalitarian relationships is higher in this condition for all groups except high school educated men, but differences are not significant for men. Models show that with supportive policies, women are much more likely to prefer an egalitarian relationship and much less likely to prefer a neotraditional relationship, regardless of education.

The experimental evidence in this paper paper supports the qualitative findings about young adults in the U.S. described in Kathleen Gerson’s (2010) book The Unfinished Revolution: How A New Generation is Reshaping Family, Work, and Gender in America.

If so many young people desire an egalitarian relationship with their spouse before they get married, why doesn’t it work out that way if and when they get married? Pedulla and Thébaud suggest that public policy guaranteeing access to subsidized childcare, paid parental and family medical leave, and flexible scheduling for all employees could be an important part of reducing gender inequality. But when an equal division of paid and unpaid work is not feasible, policies are likely insufficient to counteract the history of gendered “fallback” plans—even in those countries with more supportive policies, gendered patterns are found. For gender equity at home and work, gender norms must change first.


See also Pedulla and Thébaud, “Can we finish the gender revolution if we change workplace policies?”; “The benefits to a paid family leave law nobody is talking about”; and “Men and Women Prefer Egalitarian Relationships—If Workplace Policies Support Them.”

Not all TV shows are created equal, so why do we still watch the bad ones? Charles Allan McCoy and Roscoe Scarborough ask this question in their study of television watchers’ perceptions of “bad” television and how they justify watching programs even they dismiss as “trashy.” The authors’ focus is not what bad television is or what sorts of people watch stereotypically bad programs, but how viewers engage with what they define as bad television.

McCoy and Scarborough conducted interviews with residents of a mid-sized, Mid-Atlantic city. The participants in the study, on average, had more education and knowledge about art and high culture than the average American citizen, which seemingly contributed to their need to “justify” watching shows like Jersey Shore or Real Housewives. Three major patterns emerged in the interviews, and participants often switched between the viewing patterns. First, some participate in “ironic consumption,” meaning that when they watch what they consider trashy TV, they condemn the show by making fun of the show and its actors. By ridiculing the shows and other people who enjoy them, viewers create a sense of superiority and separate themselves from those who enjoy “low-culture.”

Often, ironic consumption takes the form of “hate watching” with friends or family. As one interviewee said, “There is an incredible pleasure in mocking bad films, but it’s only fun if you are doing it with somebody else, because part of it is, honestly, showing off that you are both funny. But if you are by yourself, there is no point in making all these witty comments because nobody is there to hear you.” Other interviewees described lots of laughter over the content of the shows when watching with others.

The second pattern the researchers found is that some viewers enjoy bad television for its “campiness.” The viewer is sympathetic of poor production value and the aspects of the show that make it “bad.” Sometimes, they even admire the shows because they identify with the creators and their failures.

Finally, McCoy and Scarborough found a third pattern: “the guilty pleasure.” Those who consider a program a guilty pleasure genuinely enjoy the show, but also find it offensive or distasteful. This creates tension. Many in this group justify viewing by saying they can’t stop watching the disaster take place, sometimes comparing the show to watching a train wreck. They often go on to dismiss the show as “mindless” or “frivolous,” and therefore harmless.

The viewer of “bad TV,” the authors conclude, is in a state of constant contradiction. When engaging with low-culture, high status individuals feel the need to explain and justify their viewing choices in a way that separates them from the shows and the people in them. This leads to the three main ways people engage with low-brow entertainment…and explains why they don’t change the channel.