voter turnout

The 2016 presidential race has already started and it’s easy to get caught up in the horserace and forget about all of the technologies and tactics that campaigns employ to get their message out. The 2008 Obama campaign was the first to take full advantage of social media and eight years later these tactics seem to have become the new normal. It is now possible to deliver precisely tailored messages for key demographics and even individuals. American presidential campaigns have never been models of democracy but with the help of private databases and corporate collusion, the 2016 presidential race is shaping up to be a very murky process. more...

Already, we are being inundated with stories about the how social media will shape the 2012 campaigns (and how Facebook may, or may not, transform the Presidency itself).  Two facts, however, limit the potential role social media will, ultimately, play in the 2012 election:

1.) Young people are heavy users of social media, but are unlikely to vote.

2.) Older folks are likely to vote, but are much less involved in social media.

Thus, the reality is that social media is best at reaching those least likely votes. In its 2008 post-election analysis, Pew found that while 72% of Americans 18-29 year of age were using the Internet for political activities or information gathering (and 49% used social-networking sites for these purposes), only 22% of Americans 65+ years of age engaged in such activities on the Internet (and a mere 2% did so on social media).

At the same time, young adults are roughly 33% less likely to vote than their grandparents. more...