Twitter

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Last weekends Theorizing the Web 2011 conference (TTW2011) was a great time. I’ve been working along with Ben Shneiderman and Marc Smith on developing techniques and tools (namely NodeXL [1]) to make sense of social media data – particularly relational data from sites like Twitter and Facebook ([2], [3]). I thought I’d take the opportunity to do a bit of quick-and-dirty analysis and visualizations of the Twitter network around the conference. Here are a few snapshots. I’d love to hear reactions and thoughts on ideas for further analyses and reactions of how well these visualizations represented conference attendees’ experiences.

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This book brings together a selection of key tweets in a compelling, fast-paced narrative, allowing the story of the uprising to be told directly by the people in Cairo’s Tahrir Square.

The prosumer is one who produces what they consume and visa versa. Tweets from Tahrir places traditional consumers of content, the many faces in the crowd, as also content producers. What utility does having these tweets in book form have?  more...

Jeff Jarvis wrote a critique of having multiple identities on social media (find the post on his blog – though, I found it via Owni.eu). While acknowledging that anonymity has enabled WikiLeaks or protestors of repressive regimes, he finds little utility for not being honest on social media about yourself. Jarvis argues against having multiple identities, e.g., one Twitter account for work and another for friends or a real Facebook for one group and a fakebook (a Facebook profile with a false name) for another.

Jarvis argues that the problems associated with presenting yourself in front of multiple groups of people (say, your mother, boss, best friend, recent fling, etc) will fade away under a state of “mutually assured humiliation.” Since we will all have the embarrassment of presenting a self to multiple groups, we all will forgive each other so that others will return the same favor to us. “The best solution”, Jarvis argues, “is to be yourself. If that makes you uneasy, talk to your shrink.” This is reminiscent of Facebook founder Mark Zuckerberg who stated “having two identities for yourself is an example of a lack of integrity,” or current Google CEO Eric Schmidt who said that “if you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.”

The obvious problem with this line of thinking is that the problems associated with displaying a single self in front of multiple populations is not “mutually” the same for all. Just as WikiLeaks or protestors often use anonymity to counter repressive and/or powerful regimes, we know that anonymity is also used by the most vulnerable and least powerful on the personal level as well. Jarvis misses the important variables of power and inequalities in his analysis.

Having a stigmatized and not always accepted identity can bring much conflict more...

Zygmunt Bauman (pictured above) provides a famous liquidity metaphor that I find infinitely useful for thinking about the Internet. My previous post on Wikileaks and our Liquid Modernity outlins how the Internet and digitality are making information more fluid, nimble and difficult to contain. Using the liquidity metaphor, I argue that WikiLeaks is an example of increasingly liquid and leak-able information.

I further argue that “heavy” structures need to become more porous; that is, allow for some amount of liquidity in order to withstand the torrent of contemporary fluidity. Julian Assange argued that his WikiLeaks project will cause governments to become more secretive, or, using Bauman’s metaphor, those structures become more solid and thus become washed away by seeming out of date to current, more liquid, realities. I believe we saw a scenario just like this play out in Egypt. more...

Twitter users, likely from outside of China itself, are calling for people to “stroll” in Chinese public areas. The strolling protestors are not to carry signs or yell slogans, but instead to blend in with regular foot traffic. Chinese officials will not be able to identify protestors who themselves can safely blend in anonymity. [Edit for clarity: the idea is that foot traffic will increase in the announced area, but officials won’t know which are the protesters.]

This tactic is reminiscent of those French Situationist strategies of May ’68 to create chaos and disorder (note that strolling is akin to, but not exactly the same as, DeBord’s practice of “the derive“). The calls to “stroll” have had impact in China with the government shutting down public spaces and popular hangouts. Even a busy McDonald’s was closed. These gatherings announced over Twitter have been highly attended by many officials, police and media, but, importantly, not by many protestors themselves.

This is slacktivism at its best. If this slacker activism is often defined by more...

Protesters charge their mobile phones in Tahrir Square in Cairo.

In my previous post on “Digital Dualism Versus Augmented Reality,” I lay out two competing views for conceptualizing digital and material realities. Some view the physical and digital as (1) separate, akin to the film The Matrix, or (2) as an augmented reality where atoms and bits are increasingly imploding into each other.

I prefer the latter, and want to apply this augmented paradigm to the revolutions occurring in the Arab world that have been taking place this winter as well as the subsequent debate over the causes. I, like many others, am equally frustrated by those who give either all or none of the credit for these uprisings to social media tools and argue instead that what is occuring is an augmented revolution.

On one side there are those that promoted the phrase “Twitter revolution” during more...

The power of social media to burrow dramatically into our everyday lives as well as the near ubiquity of new technologies such as mobile phones has forced us all to conceptualize the digital and the physical; the on- and off-line.

And some have a bias to see the digital and the physical as separate; what I am calling digital dualism. Digital dualists believe that the digital world is “virtual” and the physical world “real.” This bias motivates many of the critiques of sites like Facebook and the rest of the social web and I fundamentally think this digital dualism is a fallacy. Instead, I want to argue that the digital and physical are increasingly meshed, and want to call this opposite perspective that implodes atoms and bits rather than holding them conceptually separate augmented reality.

In a 2009 post titled “Towards Theorizing An Augmented Reality,” I discussed geo-tagging (think Foursquare or Facebook Places), street view, face recognition, the Wii controller and the fact that sites like Facebook both impact and are impacted by the physical world to argue that “digital and material realities dialectically co-construct each other.” This is opposed to the notion that the Internet is like the Matrix, where there is a “real” (Zion) that you leave when you enter the virtual space (the Matrix) -an outdated perspective as Facebook is increasingly real and our physical world increasingly digital.

I have used this perspective of augmentation to critque dualism when I see it. For instance, more...

The protests in Egypt have been front and center in the American media over the previous two weeks.  We were greeted with daily updates about former President Mubarak’s grasp on power, and, ultimately, his resignation.  Buried in all the rapidly unfolding events were numerous stories about social media and its role in the revolution.  I think it may be useful to aggregate all these stories as we begin to analyze how important social media was (if at all) to the revolution – and, also, whether the revolution has significant implications for social media.

As a prelude to the unrest in Egypt (and Tunisia) several cables conveying communications between US diplomats and the State Department were leaked to Wikileaks.  The connection between these leaks and the protests in Tunisia was covered in the Guardian and the Village Voice.  Journalists, ever eager for a sexy headline, quickly labeled Tunisia “The First Wikileaks Revolution.”  The cables also brought global attention to “routine and pervasive” police brutality under the Mubarak regime, giving increased legitimacy to dissident groups.

After Tunisia’s President Ben Ali fell, unrest quickly spread to Egypt.  Largely unprepared to cover the event, the Western media was forced to rely on Twitter feeds (as well as Al Jazeera) as a primary source for reporting.  (For an excellent analysis of the most watched Twitter feeds see Zeynep Tufekci’s “Can ‘Leaderless Revolutions’ Stay Leaderless: Preferential Attachment, Iron Laws and Networks.”) more...

I’ve thought it interesting the relative lack of major social media stories to come from the sports world relative to politics, music, academia and other significant public institutions. However, this past Sunday an explosion of Twitter activity was directed at Chicago Bears quarterback Jason Cutler, creating a prime example of how the Twitterverse can change the way people consume sports. And perhaps even how the game is played.

The story begins with Cutler sitting on the sidelines, injured, watching his team lose a game against the long-time rival Green Bay Packers that would have sent his Bears to the Super Bowl. During the loss, Twitter exploded with calls for Cutler to get back in the game. Some of the most prominent criticisms came from NFL players. The rise of social media means that the story -that Cutler didn’t have the heart to rise above the injury- was already being written before the game was over. After his team lost, he was immediately questioned by the Twitter-connected media. With tears in his eyes, Cutler delivered no comment.

This is arguably one of the biggest intrusions of social media into the highly-guarded and secretive arena of professional sports. more...

Advertising on social media is more than those segregated paid-for-spaces that display ads paid for by companies (e.g., on the far-right of your Facebook screen). This sort of paid-advertising has been shown to be so highly ineffective that some have predicted it will be the downfall of the social web. However, these predictions do not understand that the fundamental point of the social web (2.0) is that users are prosumers; they are simultaneously both consumers and producers of content. And advertising is no different. Advertisements that we simply consume worked in a consumer medium, like television. However, social media is a prosumer medium, and today we are the ones doing the advertising work of integrating corporate logos and branding into our profiles and news feeds.

Facebook’s ubiquitous “like” button reflects our modern task of self-presentation (and distinction) based on our taste in just about anything and everything, documented and compared to the various “likes” of any other visitor to your profile (and remember: what someone “likes” may not be what they actually like but what they want others to see that they like). In modern consumer culture, this collection of displayed “likes” will include corporate brands that one identifies with. This might mean clicking “like” on the Starbucks or Victoria’s Secret pages, which then becomes a part of your profile. more...